Personett named SVP of Integrated Marketing Solutions for Entravision / Denver

Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.

In her new role, Sheryl Personett will be responsible for selling Entravision’s media and marketing solutions across the company’s television, radio, and digital properties in the Denver market. Personett will work with both the national and local sales teams to grow Entravision’s market share, as well as create and manage client ad packages that leverage Entravision’s reach to provide advertisers the ability to effectively engage U.S. Latinos across acculturation levels. Personett will report directly to Don Daboub, Executive Vice President of Integrated Marketing Solutions (EVP-IMS), Mountain Region.

“I am very pleased to announce Sheryl’s promotion,” said Daboub. “She has had tremendous success selling Entravision’s multi-channel media properties and services in the Denver market, and truly understands how the local Hispanic community interacts with media.”

“Denver has a vibrant Hispanic population and Entravision has continued to be steadfast in its commitment to providing entertaining and informative content to this strong community. I look forward to further connecting advertisers interested in reaching the unique Total Hispanic Market that our properties engage everyday,” said Personett.

Sheryl Personett has over 20 years of experience working in advertising sales and management roles within the TV industry. She most recently served as a Vice President of Integrated Marketing Solutions (SVP-IMS) and General Sales Manager for Entravision’s Denver market, where she managed the local sales team for the company’s KXPK-FM, KJMN-FM, KMXA-AM and KPVW-FM radio properties, KCEC-TV and KTFD-TV stations, as well as digital properties. Prior to joining Entravision in 2011, Personett worked in several senior sales positions for major broadcasting companies including NBC, CBS, FOX, ABC and Comcast.