468 had 2
Univision 11-12
NLB 12
TR3S 1-12
Terra 11
NuVo 11
Ahaa - Conf-12
Hcmo 11
LatinPak 2012
Lanza Group 12
HR 360 2012
Junta Hispana 11
EL Blog - Elevating the
February 03, 2012
Latest News
Why your agency positioning strategy should not be based on facts
Feb-03-2012
Why your agency positioning strategy should not be based on facts

When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.

Why your agency positioning strategy should not be based on facts

by Tim Williams / Ignition Consulting Group

Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
read more >
Cultural Influences impact Retirement Planning & Decision-Making.
Feb-03-2012
Cultural Influences impact Retirement Planning & Decision-Making.
ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement. The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.
read more >
Millennials look to Digital Word-of-Mouth to drive Purchase Process.
Feb-03-2012
Millennials look to Digital Word-of-Mouth to drive Purchase Process.
In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service.
read more >
Sisson named Chief Revenue Officer of Clear Channel Outdoor Americas
Feb-03-2012
Vme to broadcast Los Pilares de la Tierra.
Feb-03-2012
360i Report on Hispanic Digital Influencers.
Feb-02-2012
Women’s Influence on purchase decisions on the Rise.
Feb-02-2012
National Latino Broadcasting presents LAMC Mix Tape on EN VIVO
Feb-02-2012
Media Rating Council withdraws accreditation in five Portable People Meter radio markets.
Feb-02-2012
Alterna’TV to broadcast The Caribbean Series.
Feb-02-2012
Heineken assigns US Hispanic duties to Mexican agency - Olabuenaga Chemistri.
Feb-01-2012
Denny's launches Hispanic campaign with 'Skillet Whisperer' video.
Feb-01-2012
Internet as Leading Influence in Consumer Purchasing Choices.
Feb-01-2012
2 out of 3 Consumers switched Companies in 2011.
Feb-01-2012
ESPN Deportes Radio Station launches in Chicago.
Feb-01-2012
Girl Scouts of the USA launch ToGetHerThere.
Feb-01-2012
Moms feel pressure to buy expensive Baby Brands.
Feb-01-2012
Slacker Radio expands Latin Music offerings.
Feb-01-2012
Direct Correlation between CPG Brand Website Usage and In-Store Purchase Behavior.
Jan-31-2012
Marketers value Social Media for both Branding & Customer Acquisition.
Jan-31-2012
The rise of in-store mobile commerce.
Jan-31-2012
Brands continue limited Mobile site offerings.
Jan-31-2012
The Art of Convincing.
Jan-31-2012
News this week...
 
 
This Week's Article

To Reach “New Generation Latinos,” Cultural Nuance Is Key.

Interview With David Chitel, Founder of the New Generation Latino Consortium By Cara O’Flynn, Founder of Perspectiva Research (PerspectivaResearch.com)
Full Article...
 
Poll It
Hispanic Ad's Current Poll
58% of the respondents last week stated they believe that PR professional in the US, like their Puerto Rico counterparts, should be certified by law. How about advertising agency professionals?

No
Yes

 
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Azteca static 11
GLR 11
EVC 11
LER 11
Estrella 12
Mun2 12
NGLC 12
Radio Ink 12
WWP 12
Had Green 11
WDNA-FM 12
 
468 had 2

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