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In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.
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It’s no secret that online social networking is growing rapidly. But did Twitter and Facebook spring up from nothing, like Athena bursting fully formed from Zeus’ brow? Or are there general social trends which helped birth social media?
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The Federal Communications Commission delivered to Congress a National Broadband Plan setting an ambitious agenda for connecting all corners of the nation while transforming the economy and society with the communications network of the future -- robust, affordable Internet.
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As forms for the 2010 U.S. Census arrive in households across the nation this week, a new Pew Research Center survey finds nearly universal awareness of the census, with 94% of Americans saying they have heard of the census and 79% having heard something recently about it. Nearly nine-in-ten Americans (87%) now say they definitely or probably will fill out and return their forms, or have already done so. This represents a six-point increase in likely participation since January.
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HISPANIC MARKET OVERVIEW - 2010 REPORT.
Hispanic Market Overview - 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.
The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report. CLICK HERE TO DOWNLOAD REPORT - FREE. |
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Poll It
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Sports Marketing in the US Hispanic Market has reached critical mass, with ESPN Deportes, Fox Sports en Espanol, Andres Cantor’s Futbol de Primera, Gol-TV and the MLS, NBA, MLB & NFL targeting US Hispanic fans. Do traditional US Hispanic focused agencies grasps ‘Engagement Factor’ and take advantage of the opportunities in reaching Hispanic Consumers.
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