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Recent articles and commentary regarding Arbitron’s Portable People Meter (PPM) has stirred doubts and questions from industry professionals about the impending implementation of PPM measurement. Members of the Association of Hispanic Advertising Agencies (AHAA) are no exception and following heated discussions at AHAA’s conference last month in San Antonio, Chairman José López-Varela was propelled into action forming an Advisory council to explore the issues and opportunities surrounding PPM.
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For all those moms who want to better understand their baby's different cries, look amazing in minutes, have vaccination schedules for their kids, or even learn about the latest “toys” for kids (and moms!), Todobebé has a wonderful surprise in store for them.
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