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Acting on the changing lifestyles that dictate how today's modern Latinos consume media, and in a bold departure from traditional advertising, Mazda North America is breaking new ground in the U.S. Hispanic Market by pairing with Diamante Productions, a company that has featured the new Mazda2 in a music video by the internationally acclaimed urban duo, Angel & Khriz, for the car's national debut in dealers across the country now.
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Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way.
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Beyond The World Cup: The Power Of Hispanic Sports Fans.
It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.
By Adam Jacobson |
