July 21, 2016

Mobvious, the European firm specializing in mobile marketing solutions, announced its U.S. launch with the support of HiMedia Group and Latam Digital Ventures. Mobvious will provide innovative formats, as well as an exclusive network of high-quality publishers, to develop and implement mobile campaigns for the bicultural millennial Hispanic market.

Located in Miami, Mobvious’ new office will be co-founded and led by Isabel Rafferty. Isabel previously headed a mobile advertising company and was responsible for the launch of offices in Los Angeles, New York and Chicago.

 

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