Although it may not look like it, this is a World Cup Commercial
May 14, 2019
Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019, rolls out a new ad as part of its marketing campaign for the tournament that exposes the achievements and also the obstacles women around the world overcome to not only play soccer but compete at the highest level.
Featuring elite soccer stars expected to compete in France, and under the tagline “If they fought to play it, watch what they are going to do to win it,” the ad highlights the competitive nature —on and off the field— of these players. It brings to life their journey to play at the highest level and on the largest stage: the FIFA Women’s World Cup.
The world-class stars featured on the spot include U.S. Striker Christen Press, Chilean Defender Su Helen Galaz, Brazilian Defender Érika Dos Santos and Argentine Goalkeeper Vanina Correa.
