Meyeringh named VP of Business Development & Affiliate Sales for beIN SPORTS US

beIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.

In his new position, Meyeringh will drive all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN SPORTS brand.

“Through his solid track record in the media industry, Roy has proven his ability to drive distribution and marketing goals to create incredible value for our network and partners alike,” said Antonio Briceño, Deputy Managing Director of beIN SPORTS USA. “His strong negotiating skills and industry relationships will be a great asset as we sustain the growth momentum of our network and create lasting relationships with our partners.”

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