RELEVENT Acquires BRC Group

RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S..  BRC is the owner of Alianza de Futbol (“Alianza”), the country’s largest and most prestigious amateur Hispanic soccer program, JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans, and Alianza U, the Foundation arm of BRC which has provided more than two dozen Latino soccer players access to financial aid or scholarships to play college soccer.

The acquisition expands RELEVENT’s reach into the Hispanic grassroots market, leveraging JUGOtv content and in-house content creation, and provides a platform for players from underprivileged backgrounds. By combining Alianza’s dominance in Hispanic soccer – which includes 30,000 players and more than 250,000 consumers attending Alianza events per year – with JUGOtv’s social media audience average reach of more than 60 million per month worldwide, RELEVENT now offers a solid, integrated platform for the Hispanic community.

“We are excited to join forces with BRC and the experienced leadership of Richard Copeland, Brad Rothenberg and Joaquin Escoto, whom hold extensive relationships in U.S. and Mexican soccer,” said Daniel Sillman, CEO of RELEVENT.  “As the Latino population accounts for half of national population growth in the past two decades, we are proud to make this investment in the development of the sport within this passionate community.”

 

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