Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory—this disruption is affecting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.
At a conference in October 2016, Bob Liodice -- the CEO of the Association of National Advertisers -- posed a clear challenge to its members: “The CMO must get more involved with the activities of their suppliers” (meaning agencies and others who provide them with marketing services). With a deterioration of the relationship between advertisers and agencies, he pointed out that the CMO really needs to steer the ship. There is no room for detachment in any area, particularly media because of its rising complexity and rapid requirements in decision making. By Mike Drexler
Today’s consumers watch TV and video in so many ways, ranging from first-screen connected devices (such as DVRs, VOD and OTT) to second-screen devices like smartphones, tablets, PCs and even wearables. As live TV’s share of overall viewing declines, it is becoming increasingly important for TV networks and advertisers to quantify and credit the consumption of content—and ads—across all viewing methods and devices.
AHAA: The Voice of Hispanic Marketing announced the creation of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing professionals ages 35 and under.
The winners of the annual Medallas de Cortez awards for excellence in Hispanic Radio were announced Tuesday at the Hispanic Radio Conference, in Fort Lauderdale.
Univision Communications Inc. (UCI) announced that Malek Robert (“Bobby”) Amirshahi has been named senior vice president, Corporate Communications, effective immediately.
Internet advertising will attract 36.9% of all advertising expenditure, up from 34.0% in 2016. This will be the first year in which more money will be spent on internet advertising than advertising on traditional television (which will total US$192bn).
An assumption could be made that with a notable brand comes significant marketing spend that then sits within a company's indirect procurement spend. Typically, savings obtained with the support of procurement are reinvested into the company to drive revenue.
This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives
Watching a selection of ads from YouTube, Facebook and broadcast TV has made me wonder whether advertisers credit their audience with superhuman powers of attention and observation. So much gets crammed into a video it is sometimes hard to keep up and viewers can literally suffer from what is known as an "Attentional Blink". by Nigel Hollis
LBI Media announced that it has appointed Liliana Aristizabal as vice president of sales and general sales manager for its flagship Estrella TV station KRCA in Los Angeles.
In this part 2 of Latina Millennial Nuances a deep dive into their mindsets and that of their Non-Hispanic counterparts, SSG reveals that Latina Millennials are more introspective, more concerned about healthier lifestyles, and more focused on how they reflect their confidence through beauty. Not surprisingly, the study found that Latina Millennials also build stronger family bonds, are more digitally connected and have higher trust of the internet.
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies. We’ve come a long way from “People who bought this, also bought that.” By Julien Boudet, Brian Gregg, Jason Heller, and Caroline Tufft
The Coalition for Better Ads released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.
Trust in key institutions has plummeted in the US, but a new survey finds significantly more consumers say they trust advertising now than said the same three years ago.