TABASCO® Brand announces, Dale Sabor A Tu Mundo, a new Hispanic-focused marketing campaign that shines a spotlight on TABASCO® Sauce’s versatility and supports the Latino community’s desire to celebrate the fusion of food, culture, and flavor that surrounds the world around them.
Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.
NBCUniversal Telemundo Enterprises announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.
ThinkNow was honored with a 2018 ARF David Ogilvy Award for Excellence in Advertising Research for Covered California’s “Life Can Change in an Instant” advertising campaign created by Campbell Ewald.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.
In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.
Republica announced the promotion of Ana Echenique to the role of director, communications. In her new post, Echenique will lead all aspects of the agency’s communications practice, including public relations strategy, influencer engagement, and media relations.
By Gonzalo López Martí Creative director, etc / LMMiami.com
- Plastic surgery has been around for several decades now.
- What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
- The goal: to increase the self-esteem of the “patient”.
Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.
Back in January, Edward Kim Vice President, Strategy, Nielsen Catalina Solutions, presented “Five Keys to Advertising Effectiveness”. The presentation reported on the findings of over 500 studies of CPG brands conducted during 2016-2017 that sought to understand the sales contribution of five key drivers of effective advertising, including a comparison of TV versus digital. by Nigel Hollis
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About a year and a half ago, The Guardian caused a ruckus in the marketing tech industry when it announced that it received only 30% of the ad dollars advertisers spent on its site programmatically. Many believed the publisher was an outlier for letting so much money wind up in the hands of vendors. But according to a recent study, The Guardian’s experience isn’t that unusual.
WPP points the finger at ZBB as the most important factor driving cuts in WPP's agency revenues -- cuts that have taken 35% off WPP's share price from its 2017 high. Leading industry analyst Brian Wieser identifies ZBB as a major factor suppressing holding company organic growth, along with other factors like increased contract scrutiny. ZBB is the flavor of the month. Mention ZBB to an ad agency and watch the panic. "Here it comes! Another excuse to cut fees!"
I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
investing and banking talk about “new TV”: the merging of broadcast TV, social video and everything in between. by Dave Morgan