Yes Lifecycle Marketing surveyed more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers. Find out the factors that influence their purchase decisions and get actionable strategies on ways to engage shoppers from each generation.

Need to add a little extra "oomph" to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go sideways fast.  By Paul Carlstrom, VP of operations, TDA Group

There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates.

Baristas Coffee Company announced that it has expanded its advertising to target US Hispanic-Americans with Spanish TV spots on Telemundo, Galavision, Fox Deportes, CNN Espanol, ESPN Deportes, and Spanish speaking radio stations.

Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?

Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up.   By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.

A group of more than 150 CEOs from some of the world’s leading companies have signed on to the CEO Action for Diversity & Inclusion, the largest CEO-driven business commitment to advance diversity and inclusion in the workplace. By signing on to this commitment, CEOs are pledging to take action to cultivate a workplace where diverse perspectives and experiences are welcomed and respected, where employees feel encouraged to discuss diversity and inclusion, and where best known—and unsuccessful—actions can be shared across organizations via a unified hub, CEOAction.com, in an effort to advance diversity and inclusion in the workplace.

The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.

Growth is the engine of wealth and success.  Stock prices soar.  Companies expand, hire and promote, and salaries rise.  Optimism abounds.  Everyone has a place in a growing future.  The party does not go on forever, as we know.  Growth rates slow, and sometimes they halt -- the reasons vary, but it's inevitable.  Still, the end of growth is shocking, and the advertising industry is now facing the shock.  By Michael Farmer / Madison Avenue Manslaughter Archives

The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers.

Ipsos study reveals consumer knowledge on government regulations of products and ads.

Most individuals likely don't spend much time wondering how the products they use every day are developed. Generally speaking, they identify the products that appeal to them and then bring them into their lives without thinking too much about how they came to be—their drinkable yogurt, their antioxidant beverages and their rippled toilet paper.

Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market.

Despite the economic challenges, the middle class is growing and there are more people with high disposable incomes. Additionally, younger generations are growing and consumers are looking to be more health conscious and maintain their current lifestyles.

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