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Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.

Today, consumers and brands are navigating the merging worlds of physical and digital retail.

The study, “A Diversity Report for the Advertising/Marketing Industry,” also addressed gender equality and revealed that the industry continues to skew female, including top marketing industry executives. This is the fourth annual iteration of the report, which tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

97% of marketers believe pandemic-induced consumer behaviors are here to stay and will impact 2022 strategies

Telemundo announced the cast for its new mini-series, Diario de un Gigoló (Diary of a Gigolo), a 10-episode provocative drama slated to premiere in 2022.

The study finds that the biggest barriers to in-housing media are predominantly internal. The cultural and operational shifts that are foundational for success were noted by respondents as both a current and future challenge.

Telemundo kicked off its one-year countdown to the FIFA World Cup Qatar 2022, with a preview of its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world.

U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.

New analysis shows that some media perform consistently around the world, but local insight is needed to maximise media effectiveness.

NPR and Edison Research released the 2021 Spoken Word Audio Report today, revealing the continued increased consumption of spoken word audio in the U.S. and the drivers behind the growth.

For brands that were forced to pull back on budgets over the past 18+ months, navigating media planning will involve some level of uncertainty for the foreseeable future.

Meruelo Media in Los Angeles announced that its KLOS-FM Los Angeles, Calif. was named Rock Station of the Year and Cali 93.9/KLLI-FM Los Angeles was named Spanish Language Station of the Year at the 2021 National Association of Broadcasters' (NAB) Marconi Radio Awards.

In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers

American consumers are experiencing a second year of unprecedented change, giving 2020 solid competition for an emerging set of challenges for U.S. businesses. Political polarization, COVID-19, race relations, immigration, LGBTQ+ rights and climate change have been top of mind for consumers this year–leading to shifts in consumer expectations of businesses.

There are endless resources available to sports fans when it comes to staying up-to-date on their favorite athletes, teams and sporting events. With that in mind, finding the most up-to-date information that piques their interest—without having to leverage multiple devices or visit multiple platforms—can be cumbersome.

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