According to a new survey Millennials and Historic Preservation: A Deep Dive Into Attitudes and Values, nearly all (97 percent) of the nation’s largest and most diverse generation appreciate the value of historic preservation

U.S. podcast advertising revenues are forecasted to skyrocket to more than $220 million in 2017, an uptick of 85 percent over the $119 million recorded in 2016, according to the first-ever IAB Podcast Advertising Revenue Study released by the Interactive Advertising Bureau (IAB) and conducted by PwC US

A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.

Flat out, politics has no place in product advertising.  It was suggested that the use of political issues sometimes can be used to connect with consumers.  Yes, you can connect with some -- but really piss off others.  Why would that make sense?  By Mike Drexler

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • We know damn well in this business that metrics in the digital space are rife with fraud and tainted with misleading analytics.
  • We simply choose to believe something we don’t fully understand.
  • In many cases, something we don’t understand at all.
  • What is an algorithm?
  • Has anyone in the room seen one?

One of the biggest issues facing brands today is that of cultural fragmentation.  by Nigel Hollis

Growth leaders are adept at finding money to invest in initiatives that drive revenue.

Inner city bodegas, staples in urban communities, are having difficulty competing with big box stores and retail chains. Many of these small, independent, store owners are immigrants and lack the resources and access to capital to keep up with tech-savvy retail chains. 

A public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found revealing consumer sentiments about advertising from personal care businesses, such as fitness clubs, salons, massage clinics, spas, beauty products and nutritionals.

In addition to wine preferences the subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands. The results paint a picture of a community of confident women who over index on brand loyalty, appreciate culturally relevant content, have extraordinary influence in their communities through the social mobile, and who love wine.

Most of us can remember a couple of favorite ads. They’re funny, clever, thoughtful. Creativity can delight, even inspire. But does it generate business value?

Baristas Coffee Company announced that it has expanded its advertising to target US Hispanic-Americans with Spanish TV spots on Telemundo, Galavision, Fox Deportes, CNN Espanol, ESPN Deportes, and Spanish speaking radio stations.

The nation's population has a distinctly older age profile than it did 16 years ago, according to new U.S. Census Bureau population estimates.

There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

Need to add a little extra "oomph" to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go sideways fast.  By Paul Carlstrom, VP of operations, TDA Group

Pages