Do brands care enough about fraud?  Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

Which is most important for organizations trying to come up with the next breakthrough: having a culture of innovation or establishing a separate structure devoted to innovation?  By Ralph de la Vega - Former Vice Chairman - AT&T Inc

H Code released its 2020 Digital Fact Pack, showcasing new research conducted by H Code’s Intelligence Center to understand the preferences and habits of Hispanic consumers in the U.S. when it comes to digital media.

Brands have never been more important than they are today. Consequently, brands are under more pressure than ever before. Age, religion, and geography are boundaries that no longer hold a monopoly over defining communities — brands have risen into that echelon to play the role of uniter.

In a new report by KPMG, we look at how AI is being implemented across five industries: healthcare, financial services, transportation, technology and retail. It shows that while there is some variation in AI adoption across industries, there is also a depth of engagement that is highly encouraging.

Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately.  Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.

U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020. Now in its fifth year, our annual consumer sentiment report, ThinkNow Pulse™, provides insight into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. We compared this year’s data with past years and found interesting shifts in sentiment among key demographics.

In her book, Medical Bondage, Queens College, CUNY professor Deidre Cooper Owens moves between southern plantations and northern urban centers to reveal how nineteenth-century American ideas about race, health, and status influenced doctor-patient relationships in sites of healing like slave cabins, medical colleges, and hospitals. It also retells the story of black enslaved women and of Irish immigrant women from the perspective of these exploited groups and thus restores for us a picture of their lives.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

The ANA announced that prominent marketing and media executive Nadine Karp McHugh has been named the first president of SeeHer, its industry leading movement for gender equality in advertising, marketing, and entertainment.

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

Acento’s board of directors announced that intercultural veteran Donnie Broxson will become Chief Executive Officer as Hispanic advertising pioneer Roberto Orci steps into the new role of Chairman, effective immediately.  Orci’s role will be to further grow the agency’s business, diversify its revenue base and build the company’s brand in the industry.  Broxson will be responsible for Acento’s overall strategic direction, operations, and client relationships with all agency departments reporting to him.

Pepsi announced an integration with Telemundo’s highly-anticipated second season of “La Voz,” the Spanish-language edition of NBC's award-winning hit series, “The Voice.” As the show’s first-ever beverage sponsor and prizing partner, Pepsi will take the season two stage by storm, unapologetically celebrating Latin music and the talented phenoms giving everything to become the next big musical superstar.  Pepsi will level up the season two “La Voz”  prize, bringing the original $100k grand prize up to an epic $200K.

Up to 30% of consumer packaged goods (CPG) companies’ operating margins are put at risk in the US as these alliances expand their influence.

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