Agency

According to this study, 67 percent of U.S. respondents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year -- compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers.

Walker & Company Brands, the company that makes health and beauty simple for people of color, today announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world.

The report, “The Cut – Exploring Financial Wellness Within Diverse Populations,” is based on a survey of more than 3,000 U.S. adults and examines the financial lives of a diverse group of Americans: women, black Americans, Latino Americans, Asian Americans, caregivers, and the LGBTQ community.

To grow sales, more companies are teaming up to attract each other’s customers—and persuade their existing customers to buy more—by creating a positive association with another brand. Well-known alliances include McDonald’s Happy Meals with Disney toys and Dell PCs with Intel processors.

Ntooitive announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide.

What if there was a proven, brand-safe video ad format that's equally effective for targeting unique consumers and regions, or blanketing the whole country with a campaign? A medium that offers loyal, engaged audiences at competitive CPMs and the power of sight, sound, motion, and narrative?  What if marketers found out that their agencies won’t even consider it for campaigns because they can’t buy it at their preferred profit margin?