Agency

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.

America’s multicultural audiences are on the leading edge of the tech adoption curve. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. Latinx, blacks, and Asians split their time almost evenly, with about four in every 10 hours spent on live, another four in 10 on streaming, and the rest on vod, dvr, or dvds.  By Adriana Waterston- Senior Vice President of Insights and Strategy at Horowitz Research

  By Gonzalo López Martí - Creative director, etc    /    LMMiami.com

• Dear readers, let’s play a game: name a branded fruit outside of the bananas category
• Still thinking?

The latest Getting Media Right finds that marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. So why are integrated media campaigns so challenging?  by Aaron Peterson - Director, Marketing & Insights / Insights Division at Kantar

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

The ID Comms 2018 Global Media Transparency Survey has found that just 10% of advertisers rate levels of trust with their agency partners as high or very high. By contrast, the number who believe that trust is low has shifted from 29% to 40%, while the number who believe it is average has fallen by 12%.

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.