Agency

In this episode of The New Mainstream podcast, Kalil Vicioso, founder of Tiny Hat Consulting, explores the intersectionality of sensory research, social media, and search and how they help marketers build cultural intelligence.

Edelman Trust Barometer special analysis of the Hispanic community reveals that while the U.S. Latinx community is optimistic about their economic future and is more trusting of institutions, they are also deeply concerned about the realities of the past year. They were severely impacted by Covid redundancies, which saw unemployment reach 15 percent among Latinx, the highest of any group, and yet, they remain optimistic about American institutions. This is particularly true for government, as they are the only group to trust government more than business. More than any other audience segment, they expect action from the brands they buy and the employers they work for and are ready to take action themselves if things don’t change.

"You wanna go where everybody knows your name," according to the famous theme song from the television sitcom Cheers. But according to a new study from NameCoach, work is not as inclusive as Cheers when it comes to pronouncing names correctly. The new study reveals that 44% of respondents had their names mispronounced in an interview, and 41% had their names mispronounced in a customer meeting. The survey of U.S. workers shows that Hispanics were among the most impacted, with 59% having their name mispronounced in an interview.

THEMA America, a Canal+ group company, announced the launch of Kanal D Drama’s standalone SVOD app dedicated exclusively to Turkish dramas dubbed in Spanish.

Miller Lite recently announced their partnership with J Balvin and to continue their partnership and celebrating living authentically, Miller Lite is releasing new creative spots featuring Jose Alvaro Osorio Balvin (a.k.a. J Balvin) and his personal take on Miller Time! - or in this case, Es Jose Time.

Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.