Agency | HispanicAd.com

Axis Agency declares indépendance from Interpublic Group (IPG)

July 07, 2020

The Axis Agency announced that its leadership team, Armando Azarloza, CEO, and Carmen Lawrence, COO, has acquired ownership of the brand from its parent company, Interpublic Group (IPG).

More Digital Innovation by 2030 Aimed at Enhancing Democracy [REPORT]

July 07, 2020

A majority expect significant reforms aimed at correcting problems in democratic institutions and representation will take place in the next decade. Many say this will result in positive outcomes for the public good; others are less convinced A large share of experts and analysts worry that people’s technology use will mostly weaken core aspects of democracy and democratic representation in the coming decade. Yet they also foresee significant social and civic innovation between now and 2030 to try to address emerging issues.

How perceived differentiation contributes to abnormal returns [REPORT]

July 07, 2020

The BrandZ Top 100 Most Valuable Global Brands 2020 just launched and it will probably come as little surprise that Amazon is the world’s most valuable brand, growing 32% over last year. More surprising might be the results of a new analysis reviewed in the report which finds that perceived difference helps explain abnormal returns. by Nigel Hollis

Rebuilding Trust [PODCAST]

July 07, 2020

In this episode, Myrna de Jesus, Strategist from Zubi, talk her amazing marketing career and the importance for a company to build trust with their audience.

Are influencers having the right impact on your brand?

July 07, 2020

Influencer marketing is now big business, but it comes with challenges. How can marketing and communication professionals ensure influencers have the right impact on their brand?

Real Talk: Should We Just Stop Using the Word ‘Latinx?’

July 04, 2020

There’s been a lot of debate over the term Latinx. What exactly does it mean? How is it different from Latino or Hispanic? Is it positive? More inclusive? Elitist? The term itself and its popular usage especially by Millennials has sparked a lot of debate and started conversations about identity, gender and ethnicity. It seems like this term isn’t really going anywhere any time soon, but considering the wide range of opinions on the matter, should we just stop using the word ‘Latinx’ altogether, or are there some merits for this more encompassing term to describe the Hispanic community? What is Latinx?

'Latinx' And Gender Inclusivity

July 04, 2020

Latinx was originally formed in the early aughts as a word for those of Latin American descent who do not identify as being of the male or female gender or who simply don't want to be identified by gender. More than likely, there was little consideration for how it was supposed to be pronounced when it was created. Nevertheless, people have attempted to assign some pronunciations to it. The most common way to pronounce Latinx is the same way you would Spanish-derived Latina or Latino but pronouncing the "x" as the name of the English letter X. So you get something like \luh-TEE-neks\.

Plotting the course for 5G innovation [REPORT]

July 04, 2020

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares [REPORT]

July 04, 2020

As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.

Innovation And Technology Will Lead Brand Growth [REPORT]

July 04, 2020

A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new ANA report.

100 Most Valuable Global Ranking reveals growing power and influence of technology [REPORT]

July 03, 2020

The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US$1 trillion.

Leading with Purpose: The Power of PR in 2020 [PODCAST]

July 03, 2020

Learn from 2020 PRWeek Hall of Femme recipient Natalie Boden, founder and president of BODEN, about the power of PR and how brands can build trust, reputation and drive market growth in 2020.

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

July 02, 2020

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user behavior and how campaigns and websites will be optimized.

Anticipating Consumer Needs - Today & Tomorrow [REPORT]

July 02, 2020

When was the last time you reconsidered your approach to consumer monitoring? Your usual methods of tracking consumer trends may work well under typical, everyday market conditions—but these are not everyday market conditions.

Latino Podcast Listener 2020 [REPORT]

July 01, 2020

When it comes to Latinos, there is no shortage of audio consumption among our community. As we are about to see, the same is true for podcast listening. The irony, however, is in the shortage of resources available to the Latino podcasting market. This strong consumption — paired with a lack of research – merits a formal look into the podcast listening terrains of the Latino listening world. This is exactly one reason why we teamed up with leaders in the audio space to conduct a study that will provide insights into the podcast listeners and non-listeners of our often simplified, but truly complex, ethnic group.

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