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Audible launches Audible Latino

February 23, 2019

Audible, Inc. announced the launch of Audible Latino - an integrated, multicultural destination offering U.S. Hispanic customers a catalog of Spanish-language and culturally relevant English-language spoken-word content on audible.com.

2019 sports industry game-changers [REPORT]

February 23, 2019

Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.

Evolving World of Hispanic Audio

February 23, 2019

Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.

Hispanics are 36% more likely to be monthly moviegoers

February 23, 2019

When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.

National Pork Board Debuts Swine University at SOBEWFF

February 22, 2019

The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami.

How to Grow Your Topline and Gain Competitive Advantage in the $3.5 Trillion Multicultural Market

February 22, 2019

The growth and influence of the multicultural population has made it one of the most sought-after market segments of the past three decades. With its buying power now topping $3.5 trillion, it's easy to see why.

Franklin named VP of Entertainment Publicity at Telemundo

February 21, 2019

Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.

US Digital Ad Spending Will Surpass Traditional in 2019

February 21, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Disconnect in Diversity Efforts [REPORT]

February 21, 2019

Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.

Storytelling Is A Different Story For Each Culture

February 21, 2019

Recently I was talking to a friend about Alfonso Cuarón’s movie, Roma. We were debating the narrative’s pace and style. He, being an Anglo-American thought it was too slow, too visual. Me, saying that it was a beautiful movie that reminded me of my upbringing in Latin America. I realized this was not only a discussion about just film but rather, about different styles of storytelling. By Isaac Mizrahi - Co-President/COO of Alma

Hispanic Public Relations Association announces National Board of Directors

February 20, 2019

The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo of Havas FORMULATIN, president of the HPRA Executive Board. Checo, who has been part of the organization for almost a decade and has served as president of the organization’s New York chapter as well as president of the Executive board in 2015, will serve in the role through the end of 2020. Sonia V. Diaz of Miami-based Balsera Communications will serve as president-elect for 2021.

Goya Foods is bringing the Carnaval Experience to the 2019 Food Network & Cooking Channel

February 20, 2019

Returning as the Official Latin Foods Provider, Goya Foods of Florida will be heating up the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) for its eighth year.

Dear Jeff Bezos,

February 20, 2019

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

It has come to my attention that you unexpectedly pulled the plug on your plans to open Amazon’s Eastern Seaboard HQ in Queens, NY.
Ah, naughty boy.
Those obnoxious New Yorkers lured you in with grand promises and ended up playing hard to get, huh?
They had it coming.
New Yorkers whining about gentrification?
C’mon!

Lopez Negrete Communications celebrates its Sweet Sixteenth Best of Show at American Advertising Federation

February 20, 2019

Lopez Negrete Communications, Inc. walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

Missing pieces report: The 2018 board diversity census of women and minorities on Fortune 500 boards [REPORT]

February 16, 2019

This multiyear study published by the Alliance for Board Diversity (ABD), in collaboration with Deloitte for the 2016 and 2018 censuses, provides powerful metrics on the slow change of diversity in the boardroom, and may help encourage corporate boards to continue to embrace the benefits of diverse board composition. Though still a slow pace in relation to the rapidly shifting demographics in the US, the shifts point towards greater diversity in America’s board rooms.

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