More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty. From balayage to activated charcoal, it seems like the next big thing can come from just about anywhere. And while that’s more true than ever, how are you supposed to know when something really is a thing, and when it’s just a flash in the pan?

The convergence of demographic trends, business outcomes and new research strongly suggests that female leadership is good business.  The dominance of Millennials and the rapid growth of our multicultural population are fueling a cultural shift towards compassion, collaboration, connection, diversity and change at home and in the workplace.  Couple this with the First Round Capital findings reported in Forbes revealing that companies with female founders performed 63% better than those with all-male founding teams. So why is it that female founders received just 2.2% of all Venture Capital funding as reported in Fortune?  By Mary Ellen Holden

PACO Collective (PACO) is joining forces with Pork & Mindy's to create memorable moments surrounding food, music, and art across Chicagoland and nationwide.

Brands might be more self-aware than you think. Some 40% admit personalization is creepy—at least according to a December 2017 survey from InMoment, a customer experience provider.

Azteca America announced that the network has partnered with the Immigrant Archive Project (IAP) to present “Quienes Somos” (Who We Are), a compelling video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life.

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

In barbaric and prehistoric times, before primitive man invented religion and prayed to gods for intercessions, man was isolated and alone, facing an uncertain and terrifying world that worked by its own logic.  Would the sun rise every day?  Would winter fade and spring follow in its stead?  Would there be fish to catch, prey to hunt, rain for water and crops, bountiful harvests, cures for disease, pregnancy and babies, victory in war?  Would the tribe flourish?  Tribes were like advertisers today, looking for certainties and prosperity in a hostile world.  By Michael Farmer

A recent article on the Harvard Business Review site attempts to answer the question, what makes a brand successful in the digital age? The answer is that they focus on users not buyers. Sorry, I am not buying that.  by Nigel Hollis

Recent industry surveys suggest that more than half of marketers are considering switching advertising agencies. In the perfect world, a marketing team and its agency (or agencies) provide mutual value in a long, healthy, fruitful relationship. By Marcos M. Sanchez - Managing Partner - Princeton10, LLP

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.

Welcome to the second installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment last week addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Today: conventional agencies (conventional as in Madison Avenue-style shops, if you catch my drift).  By Gonzalo López Martí - Creative director, etc./ LMMiami.com

For the seventh consecutive year, Goya Foods, Inc. will participate in the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFFⓇ).

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

The year 2018 is barely underway and, already, digital trust initiatives have captured headlines. Facebook’s Mark Zuckerberg has said his platform will de-prioritize third-party publisher content to keep users focused on more “meaningful” posts from family and friends. Google has led off the new year by blocking websites that mask their country of origin from showing up on Google News. And the European Union’s upcoming General Data Protection Regulation (GDPR) will affect every organization around the world that handles personal data for EU residents. The regulations will also, no doubt, inform data protection laws and corporate trust-building strategies elsewhere.  By Bhaskar ChakravortiAjay BhallaRavi Shankar Chaturvedi

Hemisphere Media Group, Inc. has acquired exclusive rights from The Miss Universe Organization for the Miss Universe Puerto Rico franchise. The prestigious event will be managed and executed by WAPA Television, which has had broadcast rights to the pageant since 2015.

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