The biggest advertising agencies can be found in the largest metropolitan areas in the U.S. Since the days of Mad Men, Adland has been firmly centered in cities where trends are set, where art and culture thrive. Somewhat ironically, for an industry stunted at diversity and inclusion, advertising feeds on the vibrant cultures that coalesce in urban America. So, what does the advertising industry look like without big cities? That’s a question we may be asking ourselves as the pandemic radically changes our ways—and locations—of working.
