In my last post on the Five Traits of Successful Intrapreneurs, I discussed how all agency employees, no matter their level, have a unique view ‘under the hood’ of their team or department. Everyone has their own experience, their own eyes, and can catch things others may miss.  By Austin Bauer – PCC, Performance Coach and Facilitator

Lack of diversity and inclusion throughout corporate America has been a topic of both pointed interest and hand-wringing consternation. Although this problem is not the sole domain of any one sector, due in part to their popular visibility and financial resources the tech and advertising sectors are often targeted as embodying the challenge of creating a diverse workplace.  T

It's becoming increasingly harder to make intelligent media-buying decisions when using emerging technologies like blockchain and programmatic. While technologies like these move the advertising industry forward, some insiders believe that many marketers lack the knowledge to support this growth.

Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company's new lead agency, and will partner with the company on strategy and creative development.

You log into your bank account – and it looks like you just hit the lotto. The large project deposit payment you’ve been waiting for finally arrived, and for a moment, you start to dream about how it will change the face of our agency, from new hires, raises, possibly moving to a larger office, and more. It all seems possible, especially if you’re looking at your agency’s finances on a cash basis. To make the best decisions though, you need to remember, cash doesn’t matter.  By Andrew Suzuka, CEO, Optimization Partners

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy.

Publicis Groupe's decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

Chicago based PACO Collective (PACO) has been selected as the cross-cultural agency of record for Carl Buddig.

Brand-safe media environment has catapulted to the top of media-buying priorities among media agency decision-makers, while research insights, audience analytics and data intelligence collectively rank as the most relevant contributing factor in the decision-making process among marketers.  By Jack Myers

CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market.

Nobody knows your company quite like those on the front lines.  Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.

DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.

UNITED COLLECTIVE announced that it has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer.

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising.

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