CenturyLink, a global communications and IT services company, has engaged cross-cultural agency Pinta to tap the burgeoning Hispanic market.

Nobody knows your company quite like those on the front lines.  Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.

DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.

UNITED COLLECTIVE announced that it has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer.

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising.

Ad agency creativity was pure magic in the traditional days of Bill Bernbach and David Ogilvy.  Advertised brands flourished and grew, and iconic brands like Tide, Budweiser, McDonald's, Visa, Chevrolet, American Express and others became genuine Lovemarks, earning countless millions for their brand owners.  By Michael Farmer

David Chitel’s article “Wake Up and Smell the Cafecito, the Despacito and The ‘Total’ U.S. Hispanic Market” provides an accurate and comprehensive history on the evolution of Hispanic Marketing. It is an exciting time to be a culture specialist, as demographics, technology and consumer behaviors are driving mainstream trends at unprecedented rates!  By: AHAA Chair Linda Lane Gonzalez

One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers.  by Nigel Hollis

For decades, the advertising industry has lagged behind when it comes to reflecting cultural diversity both within agency workforces and as part of the creative work developed for traditional and non-traditional media. Changes are being made as consumers become more vocal about representation and marketers exercise their influence on agency partners. Agencies are also holding themselves to a higher standard insofar as identifying and addressing institutional bias from hiring to retention practices.

Y&R MIA and Bravo has promoted Victor Amador, Ricardo Lopera and Marlon Zanatti to Creative Directors effective August 1st, 2017

After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in general. Let’s be clear: there are a lot of pressures on that model.

I have just reached the 100-day mark in my role leading the 4A’s, and one thing has been made exceedingly clear to me over the past few months: Before we can make true progress, we must address a critical issue. That issue is trust.  By Marla Kaplowitz - 4A’s President and CEO

Bill Duggan penned a piece in MediaVillage.com last week continuing the ANA's attack on ad agencies -- this time over production transparency, which is the code name for unethical and possibly illegal bid-rigging activities conducted by some agencies to secure production contracts at favorable rates.  A previous transparency issue, media transparency, was investigated by ANA in 2016, and it confirmed instances of media agencies enriching themselves at client expense through rebates, kickbacks and other "non-transparent" practices, many of them not forbidden by existing contracts.  Duggan summarized ANA's view about these two transparency issues: "The advertising industry continues to suffer from a transparency crisis, which has broken down trust between advertisers and agencies ... the ad agency community now needs to acknowledge and address these issues rather than continuing to issue denials …"  By Michael Farmer

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