Burger King Corporation announced that it has named Chicago-based DraftWorldwide as its promotional agency of record to handle all promotional and merchandising activity for Burger King on a worldwide basis.

Blackstone, a provider of prepaid products and services, has chosen Marañon & Associates as its national advertising agency to handle this year's $10 million dollar account.

Continuing the launch begun last month of the new "An Army of One" advertising campaign, the Army will unveil its second phase of advertising.

One thousand of the year's best and most successful public relations programs recently vied for national honors in the 2001 PR Week Awards.

KMEX-TV took home the gold Saturday night, winning the Golden Mike for Best Daytime Newscast during the 12 a.m. – 4 p.m. time period.

Burger King Corporation announced that it has named Minneapolis-based Campbell Mithun as its kids advertising agency of record for the U.S. Details of the campaign were not disclosed, however, the new creative is expected to be on air in June.

Kmart debuted its first-ever television spot celebrating the diversity of Kmart's customer and associate base. Featuring Grammy-award winning gospel singer CeCe Winans, "Share the Word" encourages viewers to pledge to " ...

IHOP Corp. will be ringing in the new year with its "Any Time" advertising campaign created by Heil-Brice Retail Advertising (HBRA) of Newport Beach, Calif.

The Internet and interactive activity will continue to play a big role in transforming ad agencies into multi-disciplinary communications consultants in 2001.

The sixth annual Diversity Achievement Awards, sponsored by District Two of the American Advertising Foundation (AAF), will be held Wednesday, January 17, 2001 at Cipriani’s on 42nd Street in New York City, at 6:30.

Increasing its commitment to the needs of U.S. Hispanic consumers, MasterCard International introduced MasterCard en Espanol.com (http://www.mastercardenespanol.com).

Would you really like to know who the best advertising agencies are - not just who has the largest billings?

Harris Interactive announced it will again conduct the Harris Interactive Advertising Agency Reputation Study.

On search consultants, 23% say they do or would use them, but what appears to be a growing number, and reminiscent of the trend in the UK, 69% say they would never use them. Anecdotally, there are questions of conflict, trust, backhanders and double dipping, which may explain some of this.

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