Radio Unica announced the acquisition of the assets of Miami-based MASS Promotions ("MASS") and related companies that provides promotions and merchandising services to clients targeting the Hispanic market.
More than two-thirds of major U.S. advertisers use Labor-Based compensation agreements with their advertising agencies (up from 53% in 1997), according to a new study just released by the Association of National Advertisers, Inc. (ANA).
Media buying will not change in the next few years. Neither, technological advances nor media segmentation will affect basic media buying strategies. Frequency, reach, and placement will still be factors to consider in media buying.
BBDO New York announced that is has formed a strategic partnership with The S/R Communications Alliance, a unique holding company focused on the establishment and/or acquisition of urban/multicultural communications companies.
Chicago community leaders and local activists are joining the national corporate accountability organization Infact in a protest outside Leo Burnett, the advertising agency that created the Marlboro Man image-which has made Philip Morris's Marlboro the #1 cigarette among US youth.