Ad Agency

Agency Brands Aren’t Dying, and They Still Matter for New Business

Over the past year, a fresh wave of mergers and acquisitions has raised new questions: What defines an agency's brand in today's market? And do agency brands still matter?  By Mark Duval - The Duval Partnership

More than 40% of Total Ad Spending in 2024 will Come from the United States

In just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that value will come from the US market.

How Agencies Deal with Clients’ CMO Churn

The latest CMO churn among some of the largest brands comes at a precarious time for agency-client relations, as chief marketers face growing pressure to monetize their activities and agencies are on the hook for more accountability. Even in the best-case scenarios, agency-client relations are fraught with difficulties. However, the ongoing predilection among some major companies to jettison the CMO role altogether and reassign marketing duties puts a significant crimp in agency-client relations and makes it much harder to foster meaningful partnerships.

Republica Havas refreshes Brand to accentuate accelerated growth…..

Republica Havas introduced its refreshed brand identity, designed as a celebration of the firm’s 17-year journey as a cross-cultural communications powerhouse. The new logo aligns with Havas’ new global brand architecture and serves to accentuate Republica Havas’ momentum and accelerated growth trajectory.

Are We Still Crazy to Run a Hispanic Agency in 2024?

Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?”  By Marcelino Miyares

Unleashing Strategic Potential for Mid-Level Agencies

Across the vibrant ecosystem of research and innovation, mid-level agencies are constantly charting their path through a particularly intricate landscape. In this dynamic sphere, the optimal allocation of resources for maximum competitive advantage is paramount.

A CMO’s Agency Wake-Up Call [REPORT]

This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from "which agencies should I hire?" to "how can I operate to embolden agencies to succeed?" and supercharge their marketing efforts.

Republica Havas Takes Home Eight 2023-2024 American Advertising Federation ADDY Awards

Republica Havas has earned eight 2023-2024 ADDY Awards – four Gold, one Silver, one Best of Show and two Best Of – from the Miami Chapter of the American Advertising Federation (AAF) for outstanding creative work across four leading campaigns for four key clients.

Felipe Díaz-Arango named Head of Strategy at PACO Collective

PACO Collective announced hiring Felipe Díaz-Arango as the new Head of Strategy, bringing over a decade of diverse agency experience to the role.

got press? Let great advertising do the talking

If you want to power up your PR game with your ad campaign, the most important element is to create great content and memorable advertising. However, this is certainly more complex than it used to be. The attention span of consumers has lessened, and the media universe is more fragmented than ever.  By Roxana Lissa

Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.

Republica Havas together with The Fight Against Alzheimer’s Disease Association premiere “SEGUNDO”

Republica Havas, the Miami-based agency of Havas Group, presents its new campaign which focuses on a condition of Alzheimer’s disease that has to do with wandering on the streets. Because six out of 10 people who suffer from the disease get lost on public roads, “Segundo” aims to bring general awareness and education to these types of situations in which patients for an instant lose total notion of where they are or what they are doing there.

ON THE FUTURE OF ADVERTISING – The sea changes that are upending advertising

Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands and small businesses, agencies and other ad services and tech providers, and now even to nonmedia consumer companies that are starting advertising businesses.

Gustavo Garcia named Chief Digital Officer at Messianu/Edelman/Lerma

Messianu/Edelman/Lerma announced the addition of Gustavo Garcia as its Chief Digital Officer. With over two decades of expertise in spearheading digital and social media strategies across a diverse array of sectors including consumer packaged goods, media, automotive, food & beverage, tech, and hospitality, among others, Garcia brings invaluable insight to MEL’s leadership team. Prior to joining MEL, Garcia served as an Executive Vice President in the U.S. Digital practice at Edelman.

Ocean Bank is “Taking Business Further” with Launch of Ad Campaign Created by Republica Havas

Republica Havas, as agency of record of  Florida-based financial institution Ocean Bank, is launching a marketing campaign that revolutionizes advertising for the banking industry.

Gustavo Gatell passes …..

For many in the pioneering era of Advertising and Marketing of the US Hispanic Market, Gustavo Gatell was a well respected and loved Media Services Director in New York and Miami.

Sensis Celebrates 25 Year Anniversary

Sensis is celebrate its 25th anniversary. Since its inception in late 1998, Sensis has been dedicated to developing innovative and impactful marketing campaigns that effectively connect brands with diverse audiences.

Republica Havas expands Health & Wellness Division

Republica Havas is expanding Republica Havas Health with an executive appointment poised to empower the division’s rapid growth.

The year ahead for procurement

Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus.

Corona Tools chooses Refuel Agency to Drive Brand Awareness

Starting in 1928 with the invention of the orange shears that revolutionized the citrus industry, Corona Tools has been a staple for landscaping and construction professionals. Today Corona Tools is driving their direct-to-consumer marketing into the future as they focus efforts on Hispanic industry professionals, and has selected Refuel Agency to lead their strategic marketing and brand awareness.

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