Saatchi & Saatchi's Conill Advertising announced that Caleb Windover has joined the agency as Media Director in its New York City headquarters. Mr. Windover was most recently Co-Founder and Media Director of Marketing Solutions Media Corporation, a New York City-based media company.

Continuing on the success of Heineken's popular Hispanic advertising campaign, Heineken USA, Inc. is introducing three new :30 television spots for the growing Hispanic market.

SiboneyUSA/Dallas announced that its client Quaker State Motor Oil debuted a national television campaign targeting the Hispanic consumer starting March 1.

Domingo Vara Chevrolet has named Creative Civilization – An Aguilar Agency to lead its advertising and marketing efforts for South Texas.

AARP announced that HeadQuarters Advertising of San Francisco has been named to provide brand and direct advertising to enhance the Association's presence in the Hispanic community.

After a three-month review, Verizon Information Services has announced its selection of Deutsch Inc. to handle the integrated $30 - $50 million SUPERPAGES assignment, which includes SuperPages brand yellow pages and SuperPages.com.

DDB Worldwide Communications Group Inc has acquired a stake in del Rivero Messianu in Miami.

As part of its on-going commitment to promote oral health in the Hispanic community, Colgate-Palmolive has announced that Myrka Dellanos will serve as the new spokesperson for Colgate toothpaste.

Kellogg USA announced the consolidation of its United States advertising with Leo Burnett, Inc. Business currently managed by J. Walter Thompson in the U.S. will be transitioned to Leo Burnett over the next few months.

ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.

The Arvizu Advertising and Promotions team increases by three with the hires of a new Finance Administrator, Xavier Ortega; Account Executive, Carmen Ranck; and Copywriter/Translator, Myrna Mando.

Health Net of California has entered into an agreement for Ad Américas to serve as agency of record for advertising directed at California’s growing Latino population.

HBC Los Angeles, Inc., a subsidiary of Hispanic Broadcasting Corporation and La Agencia de Orci & Asociados, announced the launch of a highly targeted direct mail campaign in Fortune magazine.

Ford Motor Company named Zubi Advertising Hispanic media buying agency of record for all brands and business units nationwide. As of January 1, 2001, the Miami-based agency has been managing and implementing the consolidation of U.S.

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