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Valley National Bank has selected RodríguezMejer Advertising as its Hispanic advertising agency.

HispanAmérica has been selected by DDB New York to work with them on the New York Lottery account.

In anticipation of its projected expansion in the coming months, Miami-based MASS Promotions, Inc. announced three new

Grupo Samba, a Dallas-based marketing firm specializing in the US Hispanic and Latin American markets, announced the launch of what they believe is an unprecedented approach to establishing the value of marketing to the US Hispanic market.

Creative Civilization - An Aguilar Agency has named Monica Taylor as public relations manager.

Robert Howells, Chairman and Chief Executive Officer of Mendoza, Dillon & Asociados, announced the formation of a joint venture with MindShare. The new venture will specialize in media planning and buying for the Hispanic marketplace.

Nielsen//NetRatings released its First Quarter 2001 Global Internet Trends report on Internet access and penetration, finding that 429 million people have Internet access around the world.

Creative Civilization-An Aguilar Agency proudly announces the addition of Sean FitzGibbons to its staff.

The National Pork Board has selected The San Jose Group as its first-ever Hispanic advertising, marketing and public relations agency of record after an eight-month review.

Creative Civilization-An Aguilar Agency announced the promotion of Patricia Perez to Operations Manager.

Discovery Networks Latin America/Iberia has selected BBDO Miami, a division of BBDO Worldwide Network, to handle its regional advertising for all of its six networks including Discovery Channel, People + Arts, Animal Planet, Discovery Kids, Discovery Health and Discovery Travel & Adventure.

MASS Public Relations, the former public relations arm of MASS, Inc., has changed its name to Hispania Public RelationsS to reflect more accurately the firm's national Hispanic focus.

Tony Cruz, founding partner of Los Angeles based Hispanic advertising agency cruz/kravetz:IDEAS, passed away on June 2, 2001 in Los Angeles from respiratory complications. He was 44 years old.

The Association of National Advertisers (ANA) announced that it has created new Multicultural Excellence Awards to recognize outstanding advertising targeted to multicultural consumers.

37% of Advertising Clients who spend $5MM or more believe that medium sized agencies are likely to do the best work. While only 9% of those same clients believe that a mega-agency can do the best – down from 11% in 1998.

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