More than two-thirds of major U.S. advertisers use Labor-Based compensation agreements with their advertising agencies (up from 53% in 1997), according to a new study just released by the Association of National Advertisers, Inc. (ANA).

Media Planning Diversity, a specialized unit of Media Planning Group (MPG) devoted to the U.S. multicultural marketplace, has formally opened the doors of its NYC-based office.

When considering which cool new products to buy, kids and teens are most likely to look to friends for advice, and many children under 12 would try a new product if it was suggested by their mother.

Media buying will not change in the next few years. Neither, technological advances nor media segmentation will affect basic media buying strategies. Frequency, reach, and placement will still be factors to consider in media buying.

Taco Bell Corp. introduces the Grilled Stuft Burrito to the Hispanic community in an original and creative ad campaign aimed specifically at this market.

BBDO New York announced that is has formed a strategic partnership with The S/R Communications Alliance, a unique holding company focused on the establishment and/or acquisition of urban/multicultural communications companies.

Mendoza Dillon & Asociados has been named the Hispanic agency of record for Daewoo Motor America, Inc. The account is estimated at over $7 million in billing.

Ornelas & Associates has been presented the 2001 O'Toole Multicultural Award by the American Association of Advertising Agencies (AAAA).

The Coca-Cola Company launched a new advertising campaign for its flagship soft drink, which celebrates the positive values of the brand in stories of everyday life.

Chicago community leaders and local activists are joining the national corporate accountability organization Infact in a protest outside Leo Burnett, the advertising agency that created the Marlboro Man image-which has made Philip Morris's Marlboro the #1 cigarette among US youth.

The Association of Hispanic Advertising Agencies (AHAA) announced it's 15 member 2001-2002 board of directors at AHAA's conference in Phoenix.

The San Jose Group announced the launch of its “God Campaign” for the Hispanic Christian Churches Association (HCCA). The campaign, which includes print, radio, television and interactive advertisements, is targeted to the Hispanic market and will run until July 23, 2001.

Pennzoil motor oil has selected Publicis Sanchez & Levitan in Dallas (formerly SiboneyUSA-Dallas) to handle its national Hispanic advertising campaign.

For the sixteenth consecutive year, principals of La Agencia de Orcí & Asociados will be teaching their annual University of California Los Angeles (UCLA) Extension college-level course.