La Agencia de Orcí announced the launch of a national Hispanic ad campaign for Washington Mutual Inc. The TV, radio, print and outdoor campaign is began in March and will continue to run through the end of the year.

CreatAbility was one of nine independent agencies in the Southeast last week to join 90 firms from around the world in acquiring Worldwide Partners, Inc., the largest strategic business network of independent, owner-operated marketing and communications firms.

Building on the momentum of last year's highly successful Hispanic advertising campaign which contributed to record system-wide sales for the Mexican chicken chain, El Pollo Loco announced the launch of a new Hispanic campaign titled "Una Locura sin Fin" or "A Never-ending Craziness/Madness."

The Interpublic Group of Companies, Inc. ("Interpublic")and True North Communications Inc.

Dallas-based Grupo Samba has officially launched operations as an independent firm offering integrated marketing services specializing in the US Hispanic market. The firm had been incepted and began operations as Dieste & Partners' interactive unit.

Corona retailers will have the opportunity to make mucho dinero this Cinco de Mayo with The Gambrinus Company's "Numero Uno Party Beer!" promotion.

Bromley Communications has been subcontracted as the Hispanic agency of record (AOR) to Ogilvy & Mather for the multicultural National Youth Anti-Drug Media Campaign funded by the Office of National Drug Control Policy (ONDCP).

There is a huge untapped pool of potential volunteers and social activists in the U.S today: the 26 million young adults between the ages of 18-24. Success in reaching young adults requires you to rethink your messages, your recruiting methods and vehicles, and your expectations for volunteers.

According to industry sources, Siboney USA offices have been split and sold. Sanchez & Levitan has sold 49% of their company to Publicis. Publicis has acquired the Dallas and So. California assets, accounts and mindshare from Siboney. Thus, the new Publicis San & Levitan is born.

At the recent 2001 PR Week Awards in New York City, Bromley/MS&L was recognized for its client work with both Western Union and Boy Scouts of America in the categories of Non-Profit Campaign and Multicultural Marketing Campaign of the Year.

Miami based CreatAbility has been selected as Dunkin’ Donuts Hispanic agency of record. The agency is set to launch a series of Hispanic TV and radio spots for Dunkin’ Donuts to promote the restaurants’ breakfast sandwiches as well as other products. 

Burger King Corporation announced the debut of its new national broadcast advertising campaign. Entitled THE WHOPPER SAYS:, this new campaign marks the first effort of new advertising agency McCann-Erickson, targeting burger lovers.

Roberto Hernandez has been named Vice President Account Director at Burrell Communications in Chicago. Previously, Mr. Hernandez was VP Director of Planning at Y&R Chicago .

Two months after the San Antonio Express-News awarded the Hispanic marketing account to Creative Civilization - An Aguilar Agency, the agency has now been awarded the entire marketing and advertising account.

Saatchi & Saatchi's Conill Advertising announced that Caleb Windover has joined the agency as Media Director in its New York City headquarters. Mr. Windover was most recently Co-Founder and Media Director of Marketing Solutions Media Corporation, a New York City-based media company.