The creatives teams were briefed by the Facebook team, who partnered with Círculo Creativo USA, offering their support by sponsoring this year’s competition in the search for the teams that will once more represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.

Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.

The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences

LIONS has announced that Cannes Lions 2021 will be fully digital, running as Cannes Lions Live, from 21-25 June. The event in Cannes, France, will not take place this year.

This week's Creative Thought Leader we are putting the spotlight ion is Virgilio Flores - Creative Director of Miami based ALMA.  He previously was the Director General Creativo of Leo Burnett Venezuela.  Additionally, he was the President of Circulo Creativo of Venezuela and was a professor at Universidad Verde.

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.

What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book?  Take on the Círculo Creativo. By Flor Leibaschoff - Director - Brand Creative - LERMA

Grow with our audience, and grow with us.  That's the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson - Radio + Television Business Report

Wendy’s new ad is letting fans know how they should start their day – con huevos!

Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA.  ENJOY.

A Majority of Respondents to 4A's 2021 Impact of Advertising Survey Find That Their Agency's Work Helped Their Clients Gain Market Share During 2020


 

Medalla Light announced the launch of its “The Sound of Home” campaign in select markets in the northwestern United States. For the campaign, Medalla Light captured the unique song of the coqui, a tiny and emblematic amphibian, native to the Caribbean island.

Today’s marketing landscape is seeing a racial awakening from companies, but consumers are demanding equality and proper representation coupled with culturally literate, responsible practices from marketers. With Hispanics fueling U.S. culture shifts and population growth, the Culture Marketing Council: The Voice of Hispanic Marketing is sharpening its focus, re-invigorating its advocacy for Hispanic marketing, and rebranding as the Hispanic Marketing Council (HMC). At a time when intentional approaches via segment marketing have never been more critical, the HMC continues to be the only organization devoted to promoting the critical role of Hispanic marketing, media and specialist firms in today’s marketplace.

Linguistic anthropology dives into how people use language to create culture, enact different identities, tell stories, and create relationships. But language is continuously changing.

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