Acento Advertising in partnership with Duncan Channon and APartnership collaborated on the overall strategy which switches up the traditional smoking cessation approach of shaming and scaring smokers into quitting, opting instead to encourage and normalize the idea that failing is part of the quitting journey by highlighting stories of real California smokers and vapers.

Global creative agencies are among the most decentralized business organizations in the world. Office heads and the client heads within their offices have complete independence in the way they manage their operations. Client heads are virtually unsupervised -- no one above them knows what work they are leading and whether or not fees and resources are appropriate for the work. C-suite executives focus more on the hunt for new business than on the management of their fragmented organizations. This makes agency transformations particularly tricky.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

Verizon and its ad agency McCann Worldgroup received top honors, winning the Best in Show award in the 2020 ANA Multicultural Excellence Awards competition for the campaign “Love Calls Back.”

Prepare to be inspired as we highlight multicultural marketing at its best! As we celebrate the 20th anniversary of the ANA’s Multicultural Marketing Excellence Awards, join us to hear from some of the winningest brands and agencies.  They will highlight some of their best work over the past two decades, share their perspective on how multicultural marketing has evolved, and expound on what they think is next on the horizon.

Brands continue to bring some or all creative production in-house for many compelling reasons, foremost among them is the need to pivot quickly in response to unexpected circumstances. And there's no better example of that than the coronavirus pandemic

For the US Hispanic Market, Miami based ALMA and New York based d exposito & Partners were honored in several categories.

Círculo Creativo USA announced today that Flor Leibaschoff has been elected as its new President for the 2021-22 term.

Creative quality is the most efficient route to brand impact. So why is creative testing often excluded from brand tracking? Especially during COVID-19?

In recognition of Colorectal Cancer Awareness Month during March, LERMA launched the #SafeWordColonoscopy campaign. The awareness campaign, which began on March 1, used magical acts, radio public service announcements (PSAs), billboards and social media to spread the word about the importance of people getting colonoscopies to save lives.

In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Does the Pedlar Sing? When it comes to creativity, Feldwick asserts, advertising has lost its way. Rather than seeking to be popular with a broad audience, he suggests that all too often advertising is created to win the approbation of those dishing out advertising awards.  By Nigel Hollis

2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual,  production and post-production house memberships are available.

The events of 2020 have been a catalyst for a focus on humanity over technology

Advertisers are realizing anew that where their ad appears is just as important as what the ad says.

TIGHT5, a non-profit organization and online community for emerging writers, has launched the first of its online screenwriting competitions, in short-form storytelling, to encourage, enlighten and empower people of color to find and develop their authentic voice.

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