Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing before. You groan and turn the volume down, but you’ve missed the chance to skip the ad and get bounced to your browser as the brand site loads. You switch back to YouTube but the conversation has moved on and your friends have lost interest. Advertising has ruined the moment.

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike.

We’re over a decade into the social media era and it’s still the Wild West out there, with all kinds of criminal activity going basically unchecked.

The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

SBS and TargetSpot agreed that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.

Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?

The problems with programmatic are well-covered and greatly ignored.  Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.

As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity.  Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?

Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models.

Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising on a platform they consider risky

In two decades of driving digital analytics programs, I’ve seen all sorts of walls, including digital programs that have been hung up, ground to a halt or failed outright. These are the key transition points you need to get right to take your program to the next level.  By Gary Angel - CEO at Digital Mortar

What is becoming clear, despite some new entrants, is that economic value is coalescing around a very small number of companies with respect to digital advertisers.

Last week, the Doomsday Clock was moved from 3 minutes to midnight to 2.5 minutes to 12. Scientists believe that the chance of the world going up in a thermonuclear puff of smoke is the highest it's been since 1953. This in the same week that Marc Pritchard, the global brand building officer from P&G, made waves by announcing that P&G, in effect, had moved the hand of the ad-spend doomsday clock to 12. High noon!

Marketers, media buyers, publishers, and digital advertising technology executives say that “better reporting, measurement or attribution” will be the top industry issue this year—a shift from 2016, when “cross-device audience recognition” took the lead position, according to “The Outlook for Data 2017: A Snapshot into the Evolving Role of Audience Insight.”

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