The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement framework.

The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks.

Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.

Nielsen announced that the Media Rating Council (MRC), the industry group that audits and accredits media research companies, has voted to grant accreditation to Nielsen Online Campaign RatingsTM, a new measurement system that provides overnight audience reach, frequency and Gross Rating Points (

Consumer attitudes toward video access are changing, moving away from ownership and rental models to streaming and subscription services, as connected CE and smart TVs proliferate in the U.S. and Western Europe, according to Parks Associates.

Epsilon and the Direct Marketing Association’s Email Experience Council released the Q2 2011 North America Email Trends and Benchmarks Results which show a 16.2% increase in average volume per client from Q1 2011 and a 14.3% decrease in average volume per client from Q2 2010.

Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences.

PRISA Digital and Maya Publishing Group announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.

ComScore, Inc. released a report on the top online properties and activities in Mexico from its comScore Media Metrix service.

Small and medium-sized businesses will continue the recent trend of shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a new U.S. SMB Spending Forecast by BIA/Kelsey. This trend creates an increasingly large market opportunity for businesses serving SMBs and developing SMB tools.

As online college courses have become increasingly prevalent, the general public and college presidents offer different assessments of their educational value, according to a new Pew Research Center report. Just three-in-ten American adults (29%) say a course taken online provides an equal educational value to one taken in a classroom. By contrast, about half of college presidents (51%) say online courses provide the same value. DOWNLOAD REPORT HERE

comScore, Inc. announced the availability of AdEffx Campaign Essentials in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns.

Generation X—the first generation to grow up with PCs—are plugged in and media-savvy. For marketers, that means that while these 34- to 45-year-old consumers are heavy users of digital tools, they also watch more TV than any other age segment.

Marketers may find themselves challenged to keep up with the ever-expending lexicon and targeting capabilities of display advertising, but not everyone needs to be well-versed in the inner workings of behavioral advertising to recognize its presence. US internet users are becoming aware of online behavioral advertising and are generally well-versed in key terminology, according to research from Harris Interactive.

The US online ad market is on a sharp trajectory this year, eMarketer estimates, with spending set to increase 20.2% to $31.3 billion. And based on an updated industry breakdown, retail and consumer packaged goods (CPG) will account for the largest shares of new spending.