What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.

Unless you're deep in the ad tech weeds on a daily basis, it's easy to become overwhelmed by the industry’s perpetual changes. For those who need some catching up, here are a few charts that show how programmatic advertising is evolving.

HipLatina’s platform educates and inspires consumers online through a team of experienced journalists, lifestyle bloggers and influencers who create and deliver expert, original content across the web and through social media.

Compared with digital, the TV ad landscape changes at a glacial pace. But some of TV’s largest players are trying to overhaul its underlying technologies, which is giving some industry insiders anxiety.

Automation and artificial intelligence (AI) are transforming businesses and will contribute to economic growth via contributions to productivity. They will also help address “moonshot” societal challenges in areas from health to climate change.

Live TV isn’t dead yet but it’s taken a major hit across all viewing audiences, according to a new study released by ThinkNow, a technology driven cultural insights agency.

In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.

U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau (IAB) and conducted by IAB and PwC US. The research predicts even stronger returns in the years ahead, forecasting that podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It's just one more option for customers to choose from in an increasingly consumer-focused world.

  By Gonzalo López Martí  -  Creative director, etc  / LMMiami.com

  • Imagine you brand organically integrated into the official virtual reality channel of Real Madrid F.C.
  • Imagine an immersive behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
  • Imagine having access to Real Madrid’s social feeds reaching more than 560 million fans around the world.
  • Imagine no more: it’s a done deal.

NGL Collective announced an exclusive partnership with YoAmo Media, a Latina media platform,in Spanish. NGL will be exclusively representing YoAmo in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform, dually leveraging NGL’s massive video scale and award-winning in-house production studio to U.S. advertisers.  

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