Public Relations

The terms Hispanics in the United States use to describe themselves can provide a direct look at how they view their identity and how the strength of immigrant ties influences the ways they see themselves.

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.  

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community.  by Kimberly Aldunate

It’s Asian American Pacific Heritage Month, and despite the current crisis, Asian Americans have much to celebrate. For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.

She dreamed of becoming a librarian.  As a child, Natalie Boden would spend hours organizing books on her shelves. She even developed her own card catalog filing system.  The Honduran native today is the founder and President of BODEN, a public relations and social media agency which counts McDonald’s, Target and UnitedHealthcare among its clients.  By Court Stroud

Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.