Public Relations | HispanicAd.com

Cancer Research Institute named SociedAd as Hispanic Marketing & PR AOR

April 10, 2021

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.

Amigos For Kids Launches Riveting Public Awareness Campaign

April 08, 2021

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

Univision appoints Beatriz Pedrosa-Guanche SVP Corporate Communications

March 05, 2021

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

5 things defining successful communication in 2021

March 02, 2021

There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.

Santa Cruz Communications celebrates 20th Anniversary

February 17, 2021

Santa Cruz Communications (SCC), Inc. a woman-owned public relations agency, is turning 20. Founded on February 15, 2001, in Miami

Hispanic Public Relations Association Announces National Board of Directors for 2021-2022

January 27, 2021

The Hispanic Public Relations Association (HPRA) announced that Sonia V. Diaz of Balsera Communications will serve as president of the HPRA Executive Board for its 2021-2022 term. Diaz, who has been part of the organization for seven years, previously served as president of HPRA's Miami chapter from 2014-2016. Jaime Rojas of Los Angeles-based Rojas Communications Group will serve as president-elect for 2022.

REPUBLICA HAVAS unveils Havas House

October 03, 2020

Republica Havas announced the expansion of its capabilities and services with the launch of Havas House, a global custom media, content, and publishing division. Based in Miami, Florida, and led by seasoned media executive Marisa Beazel as president, Havas House will work with brands worldwide and will also collaborate with Havas network agencies and their clients in the specialized area of custom owned media and content.

The ways Hispanics describe their identity vary across immigrant generations

September 29, 2020

The terms Hispanics in the United States use to describe themselves can provide a direct look at how they view their identity and how the strength of immigrant ties influences the ways they see themselves.

Hispanic Public Relations Association (HPRA) Launches Texas Chapter

September 23, 2020

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

Boden inducted into the 2020 PRWeek Hall of Femme

September 22, 2020

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

The Existential Challenge for Business [REPORT]

September 18, 2020

Business must now decide how to manage three intertwined issues: Covid-19 and the ensuing economic downturn; the necessity of action on diversity, equality, and inclusion; and the election, which is prompting deep partisan divides.

Dr. Seuss teams up with Pinta

September 16, 2020

Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.

Santiago appointed GM of Edelman Miami

September 10, 2020

Carla Santiago has been appointed General Manager of Edelman Miami effective September 1st.

Brands Must Show They Understand and Respect the LGBTQ Community

August 28, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. by Kimberly Aldunate

Leading with Purpose: The Power of PR in 2020 [PODCAST]

July 03, 2020

Learn from 2020 PRWeek Hall of Femme recipient Natalie Boden, founder and president of BODEN, about the power of PR and how brands can build trust, reputation and drive market growth in 2020.

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