Public Relations

The report, which examines the racial and ethnic representation and promotion data of employees across 100+ U.S.-based public relations and communications organizations, documents that just over one-fifth (21%) of those employees are racially/ethnically diverse. Furthermore, of the total employee sample, 22% of employees were promoted in 2019. Of that 22%, less than a fifth of those promoted were racially/ethnically diverse.

PR Industry veteran Andy Checo has ended his six-year stint at Havas FORMULATIN and joined Miami-based BODEN .

Have you considered using a PR firm to boost your agency’s profile and generate interest from potential clients? When does a creative shop genuinely need to hire a full-time PR staffer or firm? When do they not? Understanding the difference can help your agency capitalize on its opportunities and avoid misspent resources.  By Mark Duval - The Duval Partnership

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer's toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

A social media crisis is a frightening prospect. So much so, that many organizations avoid thinking about it, have only rough plans in place, and only learn how to deal with one when they actually face a p

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.