As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.

Tapping into quality customer data will become the biggest challenge for online marketers in 2014, according to a StrongView study.

The Council of Public Relations Firms (Council announced the election of John Echeveste, partner of VPE Public Relations <>  in Los Angeles, to the organization’s board of directors.