Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.
A couple of weeks ago I came across an article titled “The Death Of Brand Loyalty”. The author argues that because of a generational shift the concept of loyalty has lost relevance and nowadays it’s all about constant change. But is that really true? by Dr Susanne O'Gorman - Insights Division / Kantar - Global Head of Customer Experience
4K TV (UHD) is now the standard TV resolution offer for large screen TVs. However, no sooner have consumers begun to adopt this technology, when suddenly all the noise and marketing is about 8K TV. But are consumers ready for it?
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange.
A new poll released this week by Marketplace® and Edison Research indicates fewer Americans describe themselves as anxious about their financial situation than they have in the past four years. And while fewer people are losing sleep over concerns about their personal financial situation, the Economic Anxiety Index® score for Democrats and Independents remained relatively unchanged since 2018, but it is dramatically lower among Republicans.
The number of Mexican unauthorized immigrants in the United States declined so sharply over the past decade that they no longer are the majority of those living in the country illegally, according to new Pew Research Center estimates based on government data. In 2017, there were 10.5 million unauthorized immigrants in the U.S., including 4.9 million Mexicans.
Population Reference Bureau (PRB) released its preview of results from the upcoming 2020 U.S. Census, providing a look at key population and housing trends that will shape the United States in 2020 and beyond.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.
Canela Media announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how.
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
According to “La Ola de la FIFA” study that was commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research, women’s soccer fandom is mainly driven by Hispanics, with more than half (58%) describing themselves as fans of women’s soccer compared to 39% of non-Hispanics. One quarter (24%) of Hispanics consider themselves as die-hard fans compared to just 6% of non-Hispanics.
In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior expert Biljana Cvetanovski and partner Jason Heller about the next chapter of marketing, which is focused on digital—across many touchpoints—and the role of the chief marketing officer (CMO) as the architect of a company’s growth engine.