His father was thrown into prison over a couple bottles of milk.  As a toddler in Cuba, Tony Hernandez was diagnosed with a severe calcium deficiency. Dairy could help, but was severely rationed by the Castro government. His father bought 2 liters on the black market, got caught and was incarcerated for six months.  After the family escaped to the U.S., Hernandez heard this story and others like it shared over the dinner table—conversations which inspired and motivated him.  By Court Stroud

TurboTax, from Intuit Inc, announced that its TurboTax Blog will now be available in both Spanish and English, making it one of the most comprehensive free tax information resources available to U.S. Spanish-speaking audiences.

The future of real estate will be significantly influenced by women, millennials and Hispanics, according to realtor.com's analysis of first names on 2018 home sales deeds.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Imagine if you knew exactly how much your boss makes.
  • Imagine if you knew exactly how much the dealer and the manufacturer are profiting on that new car you want to buy.
  • Apply this to every transaction: from groceries to taxes, from healthcare to education.
  • We’d do away with most of the drama of everyday life.

Time was, the future of OTT (over-the-top) was understood as the ability for users to watch whatever they wanted, only what they wanted, whenever and on whatever device they wanted.   Oh, and the viewing would mostly be free or much cheaper than cable bundles and feature fewer or no annoying ads.  This idea was born of technology visionaries who weren't really thinking through user behaviors, let alone realistic business models. 

The TV and OTT landscapes continues to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Chapter One:  Melting Pots, Multiculturalism, and Marketing to the New America  Early in his 2016 U.S. presidential campaign, Republican candidate and billionaire real estate mogul, Donald Trump, won popular support promising to build a wall along the Mexican border, throw the Mexicans back, and ban Muslim immigration.  In support of Trump, self-described “race realists” popped up on conservative talk radio, television, and internet decrying blacks for “playing the race card” and accusing President Barack Obama of policies favoring blacks to the detriment of whites.  Said one Long Island housewife in a New York Times interview, “Everyone’s sticking together in their groups, so white people have to, too."  By David Morse / New America Dimensions

The advertising industry lost a pioneer and friend on January 1, when Cynthia-Perkins Roberts passed away. Cynthia was VP of diversity marketing and business development at our sister industry trade association, the Video Advertising Bureau (VAB).

The US health industry has often lagged other industries when it comes to modernizing. Once thought to operate outside the greater US economy, the industry—with its byzantine payment system, complicated regulatory barriers and reliance on face-to-face interactions—is being disrupted.

In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of strategy formulation is coping with competition, yet it is easy to view competition too narrowly and too pessimistically.”

In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it.  by Nigel Hollis

The U.S. Census Bureau announced the release of the 2013-2017 American Community Survey (ACS) five-year estimates, which features more than 40 social, economic, housing and demographic topics, including homeownership rates and costs, health insurance, and educational attainment.

Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no longer just a “nice to have.” Today, agencies must make employer culture a priority to attract and retain the talent they need to remain competitive.  by Mark Duval / THE DUVAL PARTNERSHIP

If marketers understand the need for a balanced approach to understanding performance, why do they still focus on short-term sales as the primary indicator of campaign success?

To really understand the attitudinal power of brands we need to look beyond the absolute scores and instead examine relative strengths and weaknesses. If more people say good things about a brand than claim to use it then that difference represents an opportunity to grow, provided that association has a positive relationship with business outcomes.  by Nigel Hollis

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