Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

Captura Group announced that Jennifer L. Woods has joined its team as Managing Director. 

Dentsu Aegis Network announces the acquisition of M8.

The NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced a total of $2.475 million in Project Innovation grants for 62 non-profits located all across the country

Univision Communications Inc. (UCI) and TED, the nonprofit devoted to ideas worth spreading, announced they have joined forces to launch TED en Español, TED´s first non-English podcast.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Our limbs are ours because we can feel them.
  • We can feel WITH and THROUGH them.
  • We can sense the sand and the water embracing our toes in the warm summer surf.
  • We can touch the sleek texture of the screen as we frantically scroll down through myriad messages on our inseparable mobile devices.

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.  That means 82.5% of all US digital display ads will be bought via automated channels in 2018.

Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.

Many of you are familiar with WARC research data.  It probably won’t surprise you that the company’s recently published Global Ad Trends overview has a significant portion dedicated to the challenges of digital advertising.

NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.

In this report, we highlight topics covered at the March event including the importance of engaging the dialogue regarding consumer safety, advertising assurance, and the ongoing challenges the industry faces.

When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day.

Attention. Human-viewable. Audience. Fraud-free. Sales.

In this post Bill Pink, Head of Brand Guidance Analytics in North America, considers whether brand marketing is less important than it was in days gone by.

To continue to compete, CPG companies must increase agility, reskill the C-suite, and leverage millennial talent.

Pages