The Culture Marketing Council: The Voice of Hispanic Marketing announced GroupM Multicultural President Gonzalo Del Fa has been named chair-elect of the organization. Del Fa will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

Digilant released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year.

Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts chief marketing officers stewarding their brands squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they’re getting in return—“brands be damned.”

The astounding growth of the U.S. Hispanic market continues to deliver growth opportunities to brands, with a significant increase (67% growth between 2012 and 2017¹) in Hispanic households earning $100K+ annual income.  However, more important than the amount of growth in population size and buying power is to understand how the Hispanic market will evolve over time, and how that impacts brand relationships and media consumption.  It is imperative for marketers to stay one step ahead of this evolution to ensure that their U.S. Hispanic strategy not only reflects today's Hispanic consumer, but also plans for the futu

We released the AdReaction: Getting Gender Right report, following many months of analytic investigation into the roles of gender in marketing. As the mixed response to Gillette’s “We Believe” film has shown, society and the marketing industry are still far from certain about how gender progressive brands should and could be. Our own gender journey has confirmed some of existing beliefs but also thrown up many surprises along the way. So, what have we learned, and how has that made me feel?  by Duncan Southgate

Changing consumer behaviors and the ever-shifting digital frontier are demanding new marketing capabilities and new ways of working with agencies.

I recently revisited Interbrand’s and Kantar Millward Brown’s 2018 annual reports listing the top global brands, echoing consensus from New York to Sao Paulo, from London to Shanghai. Back home, it’s evident that millions of multicultural consumers are not being courted by these giants.  by Patrick Harrington

Have you been ghosted recently? For those unfamiliar with the term, “ghosting” is the practice of suddenly cutting all ties and communication with no explanation, use of which which grew in popularity with millennials and their dating habits.

According to the research, women’s inclination to take risks declines as they become more experienced in their careers – even as their self-confidence grows. Forty-five percent of respondents with less than five years of experience say they are open to taking big risks to advance their careers, versus 37 percent with over 15 years of experience. Women of color are the biggest professional risk-takers, with 57 percent saying they are open to taking big chances versus 38 percent of white women.

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

The trade war, to date, has been somewhat hypothetical, existing mainly in the minds of consumers as it has yet to hit our wallets tangibly. However, this may be changing in 2019 as the latest slate of tariffs is likely to affect items in grocery stores across the country. Hispanic grocery stores, however, have enjoyed a steady rise in business during 2018. So, will the impending tariffs stunt this growth?

Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people's location data.

February has started to creep onto my calendar, so it must be time to discuss agency new business resolutions. They may be your “New Year’s resolutions,” or they might be your annual new business goals, formal or informal. Either way, these annual new business “resolutions” are notorious for ending up on the back burner and fading away into good intentions, as we quickly fall back into familiar habits. Before that happens, I want to share a few tips that can help you set up positive, repeatable sales habits while the new year is still full of maximum possibilities.  by Mark Duval / The Duval Partnership

American Advertising Federation’s Advertising Hall of Fame this year will inducted Hector Orci - founder and co-chairman, Orci.

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

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