Kids are an anomaly of the digital era. As the younger end of Gen Z, they are digital natives. But aside from tweens, few have smartphones, and their involvement in social media is marginal. Instead, their digital activity is dominated by digital video. The sheer amount of their screen time can feel like a crisis to many parents.

Laura Molen - Executive Vice President, Lifestyle and Hispanic Advertising Sales Group NBCUniversal announced that Ana Ceppi has joined their team as Senior Vice President, Hispanic Strategy and Client Experience. She will act as a key advisor and liaison to our external client and agency partners alongside our colleagues across NBCUniversal as we continue to drive growth and success in the Hispanic marketplace and with the Telemundo brand.

A new ANA survey revealed that more than a third of respondents (35 percent) have expanded their in-house programmatic media buying capabilities, and have subsequently reduced the role of external agencies that previously performed the same function.

A big part of driving marketing-led growth is getting into, and remaining part of, consumers’ initial consideration set of brands to shop. Companies can give themselves a leg up by making that a priority.

Newlink announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas.

By GonzaLo López Martí - Creative director, etc. / LMMiami.com

  • Marketers have learned the hard way that their brand endorsers and spokespersons must be meticulously vetted.
  • The adored football/basketball star of today could be in trouble tomorrow for kneeling during the National Anthem, ODing on a cocktail of blue woody pills & Medellín’s finest or embroiling himself in an illegal dog fighting ring.
  • Conversely, we’ve also learned as of late that the public can not only be surprisingly forgiving but also utterly amnesiac.
  • The breakneck speed of the 24-hour news & social media cycle does that to people.

Republica partnered with non-profit organization, Amigos For Kids, to create a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.

As CPG companies look to eliminate waste in their advertising budgets, many are reluctant to sacrifice the efficiency afforded by programmatic ad buying, an algorithm that serves as a cheap cost per impression (CPM) means of reaching consumers. While it’s affordable, such an approach focuses solely on who views the ad and neglects to consider the likely mindset of the consumer at the time the ad is viewed. This may not be the most effective methodology. Marketers who instead mix in relevant context strategies can bolster sales lift and further increase return on investment (ROI) by up to 30 percent, according to a new IRI® marketing innovation report, “Cookies versus Context: How Contextually Relevant Advertising Drives Consumer Impact.”

The Media Rating Council (MRC) released new Digital Audience-Based Measurement Standards as part of the work undertaken by 3MS (Making Measurement Make Sense), the cross-industry initiative with the 4A’s, ANA, IAB and IAB Tech Lab. These standards are an important and meaningful milestone for the media and marketing industry as we move together toward cross media measurement – the ultimate goal of 3MS.

U.S. consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their needs. Poor personalization and lack of trust cost U.S. organizations $756 billion last year, as 41 percent of consumers switched companies. Without deeper customer insight, companies cannot deliver the experiences they crave.

Agencies are filled with smart, funny, creative and extremely talented people. When given a boundary-pushing brief that challenges them, they will rise to the occasion, and then some.  by Maarten Albarda

Just as we were ready to close this issue of HispanicAd, big news came of a huge accomplishment for our Hispanic Advertising and Marketing Industry as a whole. Daisy Expósito-Ulla has been inducted into the Advertising Hall of Fame of America. She was also this year's choice for The David Bell Award.  By Gene Bryan / HispanicAd

HispanicAd.com has learned that Daisy Expósito-Ulla the iconic, multi-awarded advertising industry leader, has been inducted into the AAF Hall of Fame, what is undoubtedly the highest honor bestowed by America’s Advertising Industry.

Stephen Phillips, CEO of ZappiStore, and Daren Poole, Global Brand Director Creative Development at Kantar Millward Brown, acknowledge that some marketers have doubts about testing digital ads but assert that testing not only improves performance now it helps build learning for the future. They give the example of RB which, working with Kantar Millward Brown and ZappiStore, rolled out a fully automated creative testing process allowing RB to test more content, more quickly and improve results at the same time.  by Nigel Hollis

It’s all CIOs can do to keep up with each new disruptive technology—blockchain, cognitive, digital reality—and incorporate them into specific organizational domains. But there’s a better way to understand and use today’s profound changes: to see these technological forces as complementary, working in harmony.

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