Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs? "Generally speaking, yes," reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d'expósito & Partners. But, are media buyers and marketers responding? In this Hispanic Radio Podcast, we look at the locales where your company could thrive.

As the back-to-school shopping season heats up, a new report from Morning Consult finds a majority of parents plan on spending at least $200 on their child's back-to-school shopping.

I was going to write about the Facebook/Google duopoly, but I got sidetracked by this question: If Google and Facebook are a duopoly, what is the market they are controlling?  by Gord Hotchkiss

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset, says Barry Levine on July 24. Just as marketers have learned when a project should employ a website and when it should utilize an app, so they are beginning to understand when to choose AR or VR.

Small, independent teams are the lifeblood of the agile organization. Top executives can unleash them by driving ambition, removing red tape, and helping managers adjust to the new norms.  By Oliver Bossert, Alena Kretzberg, and Jürgen Laartz

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No matter how much one has grown in her or his career, there is always so much more to learn.  At the recent She Runs It Annual Multicultural Alliance Bootcamp, where I had the honor of joining a panel called “Journey to the C-Suite,” learn is exactly what I did.  By Helen Lin

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

In 2018, it's a given that agencies must be able to connect their creative excellence to data and technology. Picking up where that post left off, I want to cover the top three things that will hurt your agency’s prospects for new business now. My list includes the top concerns and challenges we see coming up repeatedly for agencies.  By Mark Duval / Duval Partnership
 

There’s no doubt that the fast-moving consumer goods (FMCG) landscape has grown evermore complicated. For example, fast-paced lifestyles are inspiring shoppers to make fewer trips than they did in the past. According to Nielsen Homescan data, there have been 1.02 fewer trips per shopper on an annual basis than a year ago, and that means retailers and manufacturers have fewer chances to capture consumers’ attention as they stroll the aisles.

Personalized communication with every customer is the future of marketing. McKinsey partners Julien Boudet and Kai Vollhardt say it’s easier than many marketers think, if you begin with the data you have.  By Julien Boudet and Kai Vollhardt

The major trade associations representing the advertising industry — are jointly writing to express opposition to the addition of the new census question that asks, “Is this person a citizen of the United States?”

Dish Network chairman Charlie Ergen isn’t kidding around when it comes to the high cost of programming, telling analysts Friday that its dispute with Spanish-language broadcaster is “probably permanent.”  Courtesy of Broadcasting & Cable

In a surprise announcement, NBCUniversal Telemundo Enterprises revealed that the search is on for its new President of Telemundo Networks.

Executives increasingly are recognizing zero-based budgeting (ZBB)1 for its ability to extract cost savings and transform a company’s culture related to its spending approach. This process then reallocates funds to higher-value priorities that focus the organization—from top to bottom. One element that sets ZBB apart from other cost-reduction measures is that it enables the organization to make active, well-considered choices about spending rather than merely revise the ongoing trajectory of prior spending.

Buying media from an unwired network was similar to a game of pin the tail on the donkey.  It was labor-intensive (local invoices for days), hitting your target was never guaranteed and all parties were left with a dizzying feeling.  Thanks to upgrades in technology -- think machine learning -- those days are gone.

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