Developing a great strategy starts with changing the dynamics in your strategy room. Here’s how.

This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.

Compared to a year ago, more technology industry leaders globally said the United States is the most promising market for innovation and technology breakthroughs that have global impact, according to KPMG’s 2018 global technology innovation report.

Artificial intelligence (AI) stands out as a transformational technology of our digital age—and its practical application throughout the economy is growing apace. For this briefing, Notes from the AI frontier: Insights from hundreds of use cases, we mapped both traditional analytics and newer “deep learning” techniques and the problems they can solve to more than 400 specific use cases in companies and organizations. Drawing on McKinsey Global Institute research and the applied experience with AI of McKinsey Analytics, we assess both the practical applications and the economic potential of advanced AI techniques across industries and business functions.

Our 2018 compilation of research explains what’s helping and what’s hurting the Internet across five issues, from personal experience to global concerns.

What are Latino jobs? In ALMA’s latest production, they prefer to ask: “What AREN’T they?” HP enlisted ALMA’s multicultural expertise for the Hispanic segment of their “Reinvent Mindsets” campaign for diverse recruitment, titled #LatinoJobs. The film reveals the stereotypes of Latino professions that still exist today and proposes a redefinition of the label.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

NBCUniversal Telemundo Enterprises  announced three new hires. Veteran media executive Ronald Day has been appointed to Executive Vice President of Programming for Telemundo Networks, Amanda Calpin has been named Chief Financial Officer for Telemundo Networks and Ignacio Barrera has been named to Senior Vice President of Sales and Business Development for Telemundo Global Studios.

Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.

By Gonzalo López Martí    Creative director, etc    / LMMiami.com

  • Plastic surgery has been around for several decades now.
  • What began as a technique to repair scarred tissue gradually evolved into human sculpting for aesthetic purposes.
  • The goal: to increase the self-esteem of the “patient”.

Getting the best people into the most important roles does not happen by chance; it requires a disciplined look at where the organization really creates value and how top talent contributes.

Oracle announced the findings of a global study titled "Retail 2018: The Loyalty Divide" auditing consumer perceptions and brand realities of loyalty programs and influences. "Retail 2018: The Loyalty Divide" reveals that retailers are out of touch with consumers that demand more personalized experiences and discover brands and affirm purchase decisions through social influencers.

I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
investing and banking talk about “new TV”:  the merging of broadcast TV, social video and everything in between.  by Dave Morgan

Online shoppers across the globe are buying from marketplaces and international retailers, relying more on digital devices and seeking alternate delivery options, according to the global UPS Pulse of the Online Shopper study.

Good customer experience leaves people feeling heard and appreciated; it minimizes friction, maximizes efficiency and maintains a human element.
 

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