Latest MAGNA Report Reveals the Ad Industry is Experiencing its Strongest Growth Since 2010. Ad Sales are Driven by Robust Economic Growth in the US and BRICs, and $6 billion of Cyclical Spend. Digital Ad Sales (+17%) Reach 50% of Total Ad Sales in the US in 2018, and Globally by 2019.

By Gonzalo López Martí - Creative director, etc /

  • The Marriott hotel chain announced a massive breach of its databases.
  • It might’ve compromised sensitive personal info of hundreds of millions of guests.
  • Calling this a privacy problem is a misnomer though: it is a safety issue.
  • If your wallet is stolen on the subway it is not actually a privacy breach, or is it?

The article summarized Google’s annual diversity report, which specified that the company’s employee attrition rates were highest for black and Hispanic employees. Currently, Google’s Hispanic employees make up only 3.6% of the company’s US employees while Latinos represent 18% of the entire US population.  By Jose Pinero

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts. GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted.

At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.

In the digital industry nowadays it’s really common to talk about content monetization. For the Merriam-Webster Dictionary to “Monetize” means “to coin into money”, which in simpler terms would be “to make money”.

When the EU's General Data Protection Regulation (GDPR) took effect earlier this year, it codified what marketers have known all along: accountability matters, and it's the defining quality by which consumers measure their relationships with the companies that access their data. The resulting shift in the way companies collect, process, analyze, and share data is not a switch that can be easily flipped. Establishing accountability to comply with regulations like the GDPR is a complex, multistep process that involves multiple teams.

By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand's existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.

BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +6.5% underlying expansion this year vs. our previously published +4.8% forecast. Our new 2019 forecast now calls for +4.0% growth, higher vs. our prior expectation.

NBCUniversal Telemundo Enterprises announced a new business initiative by launching an e-commerce platform to expand and incentivize the Telemundo fandom experience, generate insights and additional revenue. The site includes a wealth of Telemundo and Universo branded items, and an ever expanding collection of show-specific product line

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

LBI Media, Inc. (LBI)  announced it is pursuing a financial restructuring.  To implement the restructuring, LBI and certain of its affiliates have filed voluntary petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the District of Delaware. in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Market Overview.  

To download click on image or CLICK HERE.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

The Board of Directors of Nielsen Holdings plc announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also join Nielsen's Board of Directors.