Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands.

he technology, media, and telecommunications (TMT) sector has enjoyed unprecedented growth over the past decade. Seven of the ten largest companies by market value are TMT companies. Incumbents such as Apple, Disney, and Verizon have been joined by a quickly scaling group of disruptive players such as Alibaba Group, Alphabet, Amazon, Facebook, Netflix, and Salesforce, all of which have been buoyed by consumers’ and businesses’ growing appetite for technology products and services.

ANA client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast, there has been little headway made in improving ethnic diversity.

Spanish Broadcasting System, Inc. (SBS) Chairman and CEO, Raúl Alarcón, has been appointed to the Federal Communications Commission’s (“FCC”) Advisory Committee on Diversity and Digital Empowerment (“ACDDE”) by FCC Chairman Ajit Pai. Mr. Alarcón will join an accomplished group of media and digital executives focused on accelerating the entry of women, minorities and small businesses into the media industry.

By Gonzalo López Martí  - Creative director, etc./ lmmiami.com

  • I had been hearing and reading the “Latinx” neologism bandied about for quite a while.
  • It is possibly just a fad in certain “progressive” circles.
  • Next thing you know, politicians jump on the bandwagon.
  • Namely Elizabeth Warren, who seems to be in dire need of a serious team of Hispanic political strategists by her side.
  • Mind you, I fully support experimenting with language.
  • It is possibly the best way to keep a culture vibrant and lively.
  • Second only to bearing lots of children.
  • Espanglish?

While challenges posed by external factors are difficult to tame, CPOs and their organizations should shift from reactive to predictive supply chain management to offset risks as much as possible and be more resilient against both planned and unplanned events.

Understanding how brands engage Hispanics in the marketplace is essential to removing labels that don’t represent the diversity of this thriving demographic. To give us insight into how this plays out in real time, I reached out to Nicole Preston, General Manager of DishLATINO Brand Marketing, a client, to glean best practices for crafting a winning customer engagement strategy that builds loyalty and drives usage of their core services.  By Mario X. Carrasco, co-founder and principal of ThinkNow Research

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and that’s if you’re lucky. If you’re college-educated, a professional school graduate, a minority, or a Millennial, experts estimate that your gender fine ranges between $1 and $2 million.

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school.  Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition.  By Court Stroud

Fifty years after the first computer network was connected, most experts say digital life will mostly change humans’ existence for the better over the next 50 years. However, they warn this will happen only if people embrace reforms allowing better cooperation, security, basic rights and economic fairness.

 

We first started the Hispanic Television Summit 17 years ago for Broadcasting & Cable and Multichannel News. In 2002, the focus was primarily on Spanish language TV programming.   The marketplace was concerned with how networks were negotiating for carriage on cable or satellite, and how they would help to attract Hispanic subscribers for pay TV providers, while broadcasters stressed how they dominated the share of audience.  By Joe Schramm, Managing Partner & President, Schramm Marketing Group

Fuse Media announced that Fernando Romero has been promoted to Head of Advertising Sales, reporting directly to the CEO.

NGL Collective was once again recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the most comprehensive analysis of private companies in America.

By Gonzalo López Martí - Creative director, etc.  / lmmiami.com

  • Stop for a minute and consider this: the entire edifice of our industry is glued together by a few cognitive, psychological and behavioral phenomena.

In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer to re-stock the shelf faster?

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