OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

TurboTax focuses on Latino EmpowermentTurboTax announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.  

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that the association could share with members as they begin thinking about their 2018 new business plans.

The idea of going cashless isn’t too far off, especially with giants like Starbucks and Amazon already taking the leap.

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry's diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don't always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA

Univision Communications Inc. (UCI) announced that Jessica Rodríguez has been appointed to the newly-created role of President and Chief Operating Officer (COO) of UCI Networks, effective immediately. In her new role as President and COO of UCI Networks, she will also report to Isaac Lee, Chief Content Officer, UCI and Grupo Televisa (“Televisa”). In addition, Rodríguez will continue to serve in her existing role as Chief Marketing Officer of UCI, reporting to Randy Falco, President and Chief Executive Officer.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Oddly enough, as much as our culture pays lip service to teamwork, we tend to end up paying groupie tribute to illuminated individuals.
  • It is not uncommon in the marketing & advertising racket, for instance, to let one creative director take all the credit for a successful campaign in which dozens of people took part.
  • Happens in all walks of life.
  • It is an ancestral human atavism.
  • Our brittle brains seem to be wired that way.

For more than 100 years, the share of money Americans spent at the store for the food and beverages they would later eat at home remained fairly constant. But change is inevitable, and our habits have finally started to shift.

To compete at the speed of digital, you need to unleash your strategy, your structure, and your people.

Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.

Awareness of the business case for inclusion and diversity is on the rise. While social justice typically is the initial impetus behind these efforts, companies have increasingly begun to regard inclusion and diversity as a source of competitive advantage, and specifically as a key enabler of growth. Yet progress on diversification initiatives has been slow. And companies are still uncertain about how they can most effectively use diversity and inclusion to support their growth and value-creation goals.

ThinkNow Research announced even though consumers experienced greater employment and steady or slightly increased income last year, they are less optimistic about the economy in 2018.

Controversy continues to swirl over the recent FCC decision to allow Internet service providers greater control over the Internet “pipe,” setting up a marketplace that might come to resemble traditional pay-TV services.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Yory Wurmser and Krista Garcia talk about the challenges faced by the department store sector, and what creative retailers are doing to adjust to new consumer habits and preferences.

Virtual Incentives released original research in a paper entitled: "The Future of Rewards: How Consumers Value Rewards and Incentives."

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