We are at the cusp of a major revolution from mobile to immersive computing. Last year was seen as the dawn of a third wave of devices employing augmented and virtual reality (AR and VR), which define the two spectrums of immersive technology that could replace mobile computing.

Currently the results are a bit mixed: Programmatic is making strong gains in out-of-home (OOH), direct mail, and radio, but has yet to gain much traction in the all-important world of television advertising. But there is optimism that the more digitized the ad creative and ad units for these platforms get, the greater the role software-based media buying and audience targeting will play.  By David Ward

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, eeleased a new study – "Measuring Digital Advertising Revenue to Infringing Sites" – showing the impact of industry efforts to reduce ad-supported content piracy.

Publicis Groupe's decision to save money by not entering any advertising awards shows next year seemed to have elicited more puzzlement than empathy in the media reports filed from the Cannes International Festival of Creativity, where CEO Arthur Sadoun dropped the bombshell in June.  By Thom Forbes

Entravision Communications Corporation announced that it has entered into a new affiliation agreement and a new proxy agreement with Univision Communications Inc. relating to the company's Univision and UniMás network affiliate television stations.

The question of the day is “Where did the trust go?"  The follow-up question then becomes, “What do we mean by trust?”

This could be a daunting headline: “TV advertising hasn't yet seen real competition from digital.”  by Wayne Friedman

Whenever our nation is facing difficult times, whether natural disasters or mass shootings, we all come together to take care of our own.  It is in our DNA and part of what makes the United States great. There is a humanitarian crisis that is threatening the lives of millions of U.S. citizens in Puerto Rico and the time for action is now.  By Randy Falco, President & Chief Executive Officer, Univision Communications

Retailers from Sears and Macy’s to bankrupt RadioShack and Payless ShoeSource have announced total closings of more than 6,000 stores this year, but even more cuts seem likely, based on a study of per-square-foot brick-and-mortar sales by retail research and analytics group Fung Global Retail & Technology.

By Gonzalo López Martí- Creative director, etc / LMMiami.com

  • It was founded with fanfare by two former Google employees, Paul McDonald and Ashwath Rajan, and is getting tons of pretty negative coverage in the media.
  • The business plan: replacing actual bodegas with some sort of novelty vending machines.
  • “Turning bodegas into a thing of the past,” to quote the founders.

It is not surprising that the employed population is currently more Multicultural than ever before at 35% of up from 28% in 2012, according to SSG’s analyses of the Bureau of Labor Statistics latest job data.

There will be 4.37 million Hispanic-owned businesses projected this year – more than double the growth rate of all U.S. firms.

Most money raised in politics is spent on advertising, and believe it or not, even in this digital age, most of those advertising dollars still go to the long-time king of political advertising: television.

It’s no secret that the U.S. retail landscape is experiencing one of the most seismic shifts in decades. Each day brings new challenges to navigate such as consolidation, price wars, channel fragmentation and major shifts in when, where and how consumers shop. Drug stores are not immune to these dynamics, either, and in many cases are hard at work to keep up with the changes in the industry.  By Courtney Jones, VP, Multicultural Growth & Strategy

Nobody knows your company quite like those on the front lines.  Junior producers, account execs, senior planners – they have visibility on details upper management can never have. These people see firsthand where resources are mismanaged and opportunities are missed.