Dole Beverages is launching its first-ever chilled orange juice in five different convenient flavors and packages.

Fifth Third Bank, Chicago, has begun a series of programs tailored to better serve the unique needs of the Chicago-area Hispanic community.

What's progress? To some, it may be coming up with that one big idea or completing all the daily tasks on their "to do" lists. To others, it may be spending quality time with family and friends.

2002 budget planning had a higher degree of difficulty for nearly half the nation’s fast growth CEOs, given greater marketplace volatility in the aftermath of 9/11.

In fact, they spend more time on the Web than they do with any other medium - an astonishing 16 hours per week. That's more than 5 times the average time spent online by the general population.

The Chrysler Group, as part of its strategy to address the urban marketplace as effectively as possible, announced an agency review of Don Coleman Advertising, based in Southfield, Mich., and the marketing agency Montemayor y Asociados, in San Antonio, Texas.

It’s a perfectly natural and acceptable practice to have media people keep client secrets. Businesses wouldn’t work without it. But there comes a point when the web of non-disclosures gets so deep and entangled that the industry has a difficult time cleaning house.

In our rough-and-tumble economy, one-third of fast growth CEOs sees competitor information as more important than a year ago.

America's tastes are changing -- integrating new flavors to reflect a more multi-cultural and cuisine-literate population -- and Mayfield Dairy Farms is stepping to the plate to meet consumer demand.

Kmart Corporation unveiled its new multicultural marketing program. The campaign will be rolled out in several stages, starting with radio and television advertising, that targets African-American and Hispanic shoppers.

The assembled panel represented media with both Spanish and English language audiences and encompassing an international and national scope. All stated the growing importance of Hispanic Media and the important role it is playing within the Hispanic community.

I think it’s probably a good thing that the average marketer doesn’t have a law degree, but it would definitely come in handy sometimes. There are a lot of things that an advertising company can’t do legally that it will sometimes try to get its ad agency to do for it.

The Gatorade Company launches Gatorade Xtremo, a new subline specially created for Latino consumers with an exotic blend of fruit flavors and a bilingual label.

Millie Webb MADD National President stated that NBC Television Network's announcement to reverse its decision to air liquor ads misses the big picture.

Coors Brewing Company announced that it will introduce a new positioning for its flagship brand, Original Coors. Keep an eye out for new packaging to arrive on shelves starting in mid-April.

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