According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share.

In just under two weeks, the marketing and advertising industry’s best and brightest will gather in Los Angeles for the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. One of the featured speakers at this year’s event is Brian Beitler (pictured), EVP and CMO at Lane Bryant. Last year, Lane Bryant launched its groundbreaking “Plus is Equal” campaign that helped bring female body positivity into the national conversation. With this campaign, the company has helped to pave the way for broader acceptance of a previously ignored consumer segment that represents nearly 80 percent of African-American women and 75 percent of Hispanic women. Below, Brian shares a quick look at his upcoming presentation, his take on the importance of multicultural marketing in today’s marketplace, and what he sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

The International Creativity Festival El Ojo de Iberoamérica that will take place in November in Buenos Aires, launched a courageous campaign for the final deadline for entries. Leaded by the already claimed Fighting Cholita, ChinChin, the ad uses a current issue as it is the threat of creating a wall to separate Latin, pushing them away and diminishing the creative potential that comes with diversity.

With only twenty days left until the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc., excitement is starting to build. In anticipation of the event, we checked in with Mammen Verghis (pictured), vice president of multicultural marketing at Prudential Financial. A featured speaker at the conference, Mammen’s presentation will share more about Prudential's "Total Market" method, which is designed to include all diverse markets.  By Crystal Albanese, senior manager of committees and conferences at ANA

For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative."  By Crystal Albanese, senior manager of committees and conferences at ANA

There are only a few weeks left before the ANA Multicultural Marketing & Diversity Conference, presented by Time Inc. kicks off Oct. 9-11 in Los Angeles, Calif. Jennifer Lashua, a featured speaker at the conference, will present about Intel’s Diversity in Technology Initiative. Read on to learn more about what she’ll be sharing during her presentation, why multicultural marketing is so important in today’s marketplace, and what she sees as the future of multicultural marketing.  By Crystal Albanese, senior manager of committees and conferences at ANA

The XIX edition of The International Festival of Creativity El Ojo de Iberoamérica presents once again the award for The Best Latin Idea for the World. Directed to Ibero-American professionals working for global brands across international companies, all interested in participating have time to enter their best ideas until September 15th.

NYC Television & Video Week will present three awards at the 14th Annual Hispanic Television Summit on Thursday, October 20, 2016 at the Grand Hyatt in NYC.

Hispanicize 2017, the 8th annual Latino trendsetters and newsmakers event for digital creators, journalists, marketers, music artists and filmmakers, is moving to downtown Miami’s JW Marriott Marquis, April 3-6, 2017.

Since 2001, the ANA has made it an annual tradition to honor marketers and agencies that produce outstanding multicultural advertising campaigns with the ANA Multicultural Excellence Awards. Each year we hear that the quality of the advertising gets better and better! A true testament to the work that goes into creating extraordinary, and quite often, emotional ads that make a brand memorable. One of the most impactful ads I’ve seen is “#HowWeFamily” by Johnson & Johnson - the 2015 Grand Prize Winner of the Total Market category! I recently caught up with Vivian Nasamu-Odior (pictured), Brand Manager of Communications OTC Pain Brands at Johnson & Johnson, who worked on this wonderful representation of Total Market to find out what the impact of winning the award has had on J&J.  By Janine Martella, Director of Committees and Conferences at the ANA
 

AHAA: The Voice of Hispanic Marketing will honor agency pioneer Ernest Bromley with the Caballero Award and Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics for Univision

2016 is a big year for AHAA: The Voice of Hispanic Marketing – not only is the organization celebrating its 20th anniversary but it is putting on the most anticipated multicultural marketing conference of the year. AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, acknowledges the tremendous growth of the past two decades but also lasers in on how exponential changes in technology and demographics are shaping the U.S. marketing landscape to today and tomorrow. AHAA has jam-packed the most buzzed about topics, such as demographic disruption, social native content, digital fraud, programmatic and ad blocking, into a powerful, three-day agenda.

Top U.S. and Latin American digital influencers converge at the 2016 Annual Conference, AHAA 20/20: The Future in Focus. AHAA: The Voice of Hispanic Marketing confirmed three high ranking digital influencers to sit on a panel at the 2016 conference taking place at the Nobu Eden Roc Resort in Miami on April 20. These digital superstars include Luis Balaguer, founder and CEO of LatinWe, who shares the stage with other panelists focusing on the art of influencer marketing and how brands can achieve the most organic results through these partnerships.

Key members of the team behind FOX’s runaway hit series EMPIRE will appear at NAB Show next month in Las Vegas.

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.

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