The Affordable Care Act (ACA) opened enrollment just two months ago and, while much has been said about the government's implementation, little has been said about the consumer's journey or the role the health insurance companies play-or not play-along the way. A recent assessment of a few State-based Market places1, State-Federal Partnerships2, and Federally Facilitated Marketplaces3, shows that many Hispanics, the greatest source of growth of eligible uninsured in key markets, have great challenges to engage through ACA.
Ipsos study reveals consumer knowledge on government regulations of products and ads.
Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.
The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.
Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.
The American Association of Advertising Agencies ("4A's), American Advertising Federation ("AAF"), Association of National Advertisers ("ANA"), Data & Marketing Association ("DMA"), Interactive Advertising Bureau ("IAB"), and Network Advertising Initiative ("NAI") issued the following statement in support of Senator Jeff Flake and Congressman Marsha Blackburn's recently introduced Joint Resolutions disapproving of the Federal Communications Commission's ("FCC") broadband privacy regulations.
The FCC’s latest proposal relies on apps to be developed by pay-TV providers and then licensed to third parties for use on their own platforms and networks. At this point, though we’re not sure just how, the FCC sees itself as the arbiter of such agreements and intends to take enforcement action against discriminatory or unreasonable behavior in apps’ implementation.
Latino youth voices sharing positive experiences in nature are the driving force behind a new Spanish-language radio campaign Hispanic Communications Network (HCN) is launching in partnership with the U. S. Forest Service (USFS).
The FCC has declined to review a proposal submitted by the Puerto Rico Broadcasters Association and Arso’s UNO Radio Group – owner of island-wide cadenas Salsoul, Hot 102, Fidelity and NotiUno, to have new FCC application fees discounted for broadcasters in the U.S. commonwealth. By Adam R Jacobson - Radio + Television Business Report
Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.
According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?
The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.
TxDOT's awareness campaign, Toma> Maneja> Carcel, aims to reach the state's growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.
