The Federal Bureau of Investigations has contacted the Association of National Advertisers (ANA) legal counsel regarding an investigation into the media buying practices in our Industry.  The ANA has sent the following letter to its members.

Once every 10 years, the U.S. Census Bureau undertakes a gargantuan task, one that the founding fathers of the United States considered so important they mandated it as part of the Constitution. The decennial census exists to compile an accurate count of every person living in the U.S. and to record basic demographic data such as age, sex, and race. Its primary purpose is to serve as an underpinning for the country's representative democracy, making sure each community gets the right number of representatives in Congress and that public funds are equitably distributed.  By Michael J. McDermott

Lately, US lawmakers have been a little obsessed with big tech firms.

Recruiting enough workers to fill the hundreds of thousands of temporary positions needed to take the 2020 Census won’t be easy, given the current economic climate, but the Census Bureau is more than up to the challenge.

U.S. Secretary of Education Betsy DeVos announced the Federal Commission on School Safety (FCSS) will meet this week to gain more insight into how entertainment, media, cyberbullying and social media may affect violence and student safety.

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-market Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 markets surveyed, below Russia and South Africa.

The Culture Marketing Council (CMC) believes that the addition of the citizenship question will decrease census participation, causing the census to yield inaccurate results.

A new study conducted by Radius Global Market Research and MorphoTrust USA, part of OT-Morpho, shows the majority of the U.S. public is ready for the traditional plastic driver’s license to go mobile.

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. According to Bloomberg, an estimated $255 million is now spent on influencer marketing every month. With a buy in like that, what’s the ROI? EMarketer reported that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing.

Currently, there are about 8.4 billion connected devices worldwide, up 31 percent from 2016 according to Gartner’s estimates. The consumer segment is the largest user base of these devices with 5.2 billion units being utilized in 2017. These devices represent 63 percent of the overall number of present applications. We can only expect these numbers to continue growing exponentially. These astonishing statistics show a radical shift in how consumers are receiving and transmitting data about themselves. However, with this technological advancement comes numerous privacy issues.

The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.

Ipsos study reveals consumer knowledge on government regulations of products and ads.

Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.

The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

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