Multicultural is the new mainstream. Is health marketing ready to seize the moment?

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

New data from USAFacts paints a portrait of who is getting vaccinated for COVID-19 in the US — a portrait that’s uneven, varying by state, age, sex, and race. This is just some of the data available in the new Vaccine Tracker, part of the expanded COVID-19 Data Hub at USAFacts.org.

To create awareness during April, National Child Abuse Prevention Month, Amigos For Kids, a nonprofit organization dedicated to preventing child abuse and neglect by strengthening families and educating communities, is launching a new nationwide campaign titled “Victims.” The goal of the campaign is to help raise awareness of the impact child abuse and neglect can have on children and their communities.

Latinos are taking the COVID-19 pandemic seriously, according to a new poll conducted by Univision News and Latino civil rights and advocacy organization UnidosUS, with 45 percent of Latino voters identifying it as their top priority. Fully 71 percent are more concerned about the impact of the virus on their family’s health than their finances, the poll found.

Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health. 

A strange and different March is ending, which finishes a year of being mired in a global pandemic. At the same time, we will say goodbye to Women’s History Month in the U.S., in the midst of a scenario quite complicated for women.  By: Francheska M. León de la Parra, Marketing Director of Thema America

When one of your direct reports has the courage to talk with you about their mental health condition, how you respond is critical. You want the person to know you appreciate them sharing while also reassuring them that their job and your perception of them are not at risk. At the same time, you need to figure out what impact, if any, this will have on your team and their workload. What do you say right away? What questions do you ask? How do you decide what accommodations, if any, to make?  by Amy Gallo

Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.   By Court Stroud - Founder & Managing Director - The Cledor Group

Largest Latinx virtual event to feature Dr. Anthony Fauci, Paola Ramos, John Leguizamo, Giselle Blondet and other renowned doctors, community leaders, activists, celebrities and influencers in a free special edition event taking place on Friday, March 12th 

Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

In recognition of Colorectal Cancer Awareness Month during March, LERMA launched the #SafeWordColonoscopy campaign. The awareness campaign, which began on March 1, used magical acts, radio public service announcements (PSAs), billboards and social media to spread the word about the importance of people getting colonoscopies to save lives.

In 2020, 77% of people say wellness is very or extremely important to them. Yet, consumers are still hungry for more: Hungry for more wellness—80% of people want to improve their wellness; Hungry and expecting—75% feel brands could do more for their wellness; Hungry and frustrated—only 46% feel that brands take their wellness as a priority.

The COVID-19 crisis has completely altered what daily life looks like both here in the United States and throughout the world. No longer can people simply go about their lives – there is heightened concern surrounding health and safety as this virus makes its way through society.  By Lauren Lootens / Florida State University

Pages