Marketing | HispanicAd.com

Digital and Omnichannel Sweet Spots for Auto Advertisers

August 06, 2020

In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the automotive industry, like many others, during the novel coronavirus (COVID-19) pandemic. With a rising number of cases in states across the country, many consumers remain cautious. Digital will become more important than ever before, and multicultural consumers—who are younger and more digitally connected than the general population today—will become important leaders in this more digital future.

State drug pricing policies Drug companies and PBMs should prepare for continued activity [REPORT]

August 05, 2020

US states are pulling various levers to address rising drug prices. An analysis of public databases and interviews with experts show us the areas under focus, the stakeholders that could be affected, and what strategies they should consider.

2020 International Report on Programmatic In-Housing [REPORT]

August 05, 2020

Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.

Delivering Experiences Consumers Will Love

August 05, 2020

Why connecting data is the key to building exceptional and engaging moments

To grow, brands need to build more than just salience

August 04, 2020

New analysis from Kantar reveals that the road to brand growth is nuanced, and brands should do more than just focusing on salience. by Nigel Hollis

A quick show of hands… are YOU a LatinX? Do you self-identify as a LatinX? Do you know many who do?

August 01, 2020

The issue has bubbled up recently in both, Hispanic Agencies and clients and HispanicAd is only too happy to address it. The term “LatinX” is used as a self-identifier by only around 2% of the total U.S. Hispanic population. So, 98% of the Hispanic population self-identifies as Latino, Latina and/or Hispanic. So why is the term being used in advertising and marketing conversations as a term to categorize or represent all US Hispanics instead of “Hispanic” or “Latino”? By Marcelo Salup - Principal at CEO Analytics, LLC - Increasing customer retention & revenues through advanced statistics & algorithms

We need an honest discussion about using the term loosely .... ¿LatinX?

July 31, 2020

When we published our ThinkNow Latinx Report in November 2019, many were shocked by the stunning reality that 98% of Latinos do not identify with the term “Latinx” and prefer to identify as “Hispanic,” leaving only 2% of the burgeoning Hispanic consumer base preferring this ethnic label. Of that 2%, 100% speak English only.

Trust is a matter of people over perfection

July 30, 2020

Can we leverage people’s stories, using advances in artificial intelligence, to understand how one brand leveraged trust as a way of prioritizing people over perfection? Yes, we can. by Ansie Lombaard - Senior Global Innovation Director / Kantar

The Minority-Majority Shift. Two Decades That Will Change America. It’s Time For A New Script In Hollywood

July 29, 2020

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment. By Isaac Mizrahi - Co-President - ALMA

The massification of the resource depreciates it, or what multicultural marketing can teach everybody during this crisis

July 28, 2020

During this quarantine we’ve been naming new products, creating new campaigns, doing planning and/or resetting objectives for clients and business prospects because we’re certainly in uncharted territory. It’s like playing a game while the rules are changing (We play to set the new rules.) I’d like to share some thoughts that I’ve identified as a result of this process. By Pablo Carpintero

Understanding and shaping consumer behavior in the next normal

July 28, 2020

Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues to upend Americans’ lives and livelihoods. The pandemic has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their most deeply ingrained habits—whether spending an hour at the gym after dropping the kids off at school, going to a coffee shop for a midday break, or enjoying Saturday night at the movies.

Media must mind the trust gap

July 28, 2020

Consumers are using more connected personal devices to organise, curate and discover media. In other words, in theory, consumers can go anywhere they want for news and information. The industry is responding and is designing offerings to revolve around these personal preferences. This offers many new opportunities for brands but it also comes with challenges.

Consumers Follow Brand Promises and Focus on Brand Values

July 25, 2020

Over 1,000 advertisers have paused ads from Facebook for the month of July to support the Stop Hate For Profit campaign that seeks to pressure the social media network to make a better effort to remove hate speech and harmful content from its platform. In response, Facebook shared plans to address demands.

What Brands Mean by Brand Purpose

July 23, 2020

The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for

How CPG companies can sustain profitable growth in the next normal

July 23, 2020

The arrival of the COVID-19 pandemic suddenly and completely reshaped the consumer landscape at the start of 2020. At the same time consumer packaged goods (CPG) companies were looking to break out of a decade of inconsistent growth, many saw their expectations of growth replaced by a struggle for survival, while others had to ramp up production to meet never-before-seen spikes in consumer demand.

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