Marketing

Brands have never been more important than they are today. Consequently, brands are under more pressure than ever before. Age, religion, and geography are boundaries that no longer hold a monopoly over defining communities — brands have risen into that echelon to play the role of uniter.

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life.  by Bill Pink - Head of Global Analytic Leads / Kantar

Throughout history, “shopping” has involved taking a trip, planned in advance, to a favorite store that a consumer made time for. The ecommerce revolution upended that predictable relationship and activity, and today consumers’ brains have again been rewired as it pertains to shopping, thanks to mobile technology and social media. That may usher in one of the industry’s biggest shifts in consumer behavior: The “always-on” consumer comes highly informed with specific demands around price, ingredients, delivery options, production methods and much more.

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. 

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.