Marketing | HispanicAd.com

Millennial Women - The New, Experiential Travel Trailblazers

July 19, 2018

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise that 61% of affluent Millennials claim they “live to travel.”

After disruptive growth come marginal gains

July 19, 2018

Which would you prefer? Disruptive growth or marginal gains? I suspect most of us would opt for disruptive growth. But while companies need to continuously seek ways to disrupt their category, few will find a meaningful way to do so – in part because of a limited view of what might be disruptive – and in the absence of disruption cumulative marginal gains can still produce a nice return. by Nigel Hollis

2018 back-to-school [REPORT]

July 18, 2018

back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.

How Do Brands in Different Industries Breakout Their Digital Ad Spending? [PODCAST]

July 18, 2018

In the latest episode of "Behind the Numbers," a trio of eMarketer analysts and forecasters dig into the numbers and underlying trends of eMarketer's annual industry-by industry-ad spend forecast and report series.

What Millennials Expect From Brands [REPORT]

July 17, 2018

Millennials expect more from brands. From the shoes they wear to the coffee they Instagram, brand choices are increasingly used to project values in public and online, elevating the need for brands themselves to be value-conscious.

Assessing Modern Media Spending

July 17, 2018

Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. Our recently released Nielsen CMO Report 2018 sheds light on the strategic and organizational challenges CMOs face as they adapt to unprecedented change in the marketing landscape.

Disruption must be specific to a brand and category

July 17, 2018

Different brands in different categories require different growth solutions. This fact should go without stating, but why then do so many people seem intent on applying a one-size-fits-all solution? If everyone follows the same growth strategy it is a recipe for stalemate, not checkmate. by Nigel Hollis

Brands must balance disruption with consistency

July 14, 2018

In our report How Disruption Can Fuel Brand Growth we argue that significant brand growth results when a brand does something different that challenges established category rules or existing brand perceptions. But how does that fit with the need for brands to build consistent memories and brand assets? by Nigel Hollis

ANA Releases Updated Template For Media Buying Agency Contracts

July 14, 2018

The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.

Why Your Team Might Not Be Looking at the Right Numbers

July 14, 2018

Setting your team up for success is tougher than ever. One reason is that, at many companies, the individual players aren’t using the same playbook. As a result, they’re working at cross purposes like the runners in Monty Python’s “100 Meter Dash for People With No Sense of Direction.”

The Database: Meeting Today's Multicultural Consumers [PODCAST]

July 14, 2018

African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population. And that number is growing—quickly. In fact, according to the U.S. Census, the U.S. will be a multicultural majority nation by 2044, meaning that African Americans, Asian Americans and Hispanics together will comprise 50% or more of the population.

Female Football Fandom Reaches Fever Pitch

July 13, 2018

The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.

Hispanic Financial Optimism May Be The Antidote For Sluggish Sales

July 11, 2018

When it comes to Hispanics' attitudes and behaviors, there are a few well-known truths: their strong sense of family and community, their high work ethics, their spontaneous take on life, and their undeniable sense of optimism. By Isaac Mizrahi - Co President, Chief Operating Officer / ALMA

To Avoid Falling Behind, CMOs Must Focus On These Areas

July 10, 2018

What does a CMO do today? Turns out, it can be hard to define. First and foremost, CMOs have a direct effect on the way customers engage with a company or brand, but they are also regularly confronted with a multitude of challenges that don’t necessarily have anything to do with “marketing.”

Female Voter Segments Are As Unique As Their Media Preferences

July 07, 2018

On Aug. 26, 1920, the U.S. Congress ratified the 19th Amendment to the Constitution, giving women the right to vote. Today, Susan B. Anthony and other suffrage leaders who fought for social equality 100 years ago would be proud to witness the fruits of their labor as women maintain a prominent position in determining election outcomes across our 50 states. That hard-fought influence of the female voter is sure to be felt with the upcoming statewide gubernatorial, senate and house races taking place in almost every state this year. But are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment?

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