Marketing

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel's 2015 speech at the Association of National Advertisers' (ANA) annual media conference, yet ANA's work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.

 

ANA celebrates 20 Years of Multicultural and Diversity Conferences

When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.”  By Rochelle Newman-Carrasco - EVP, Hispanic Strategy Walton Isaacson

How do we go about adopting healthy client/agency practices and relations to get budget fit? Once you get there, how do you stay budget fit? Let's explore best practices to make this a successful, sustainable process.

Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform.  Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth.  Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.

An extremely efficient way to create effective marketing messages is to segment consumers through targeting the various and distinct cultures. As Kaur & Chawla point out in “Impact of Culture on Marketing”, “Consumers can be attracted [to a product or service] only when product (sic) will fit better according to their customs, traditions, norms, and cultural requirements” (2016).  By Bryce Kelley  - Florida State University