Set under the stars on a rooftop in downtown Los Angeles, the Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) will be awarding next week scholarships and recognizing a national organization, an actress from Netflix’s Orange is the New Black, and a Pulitzer prize-winning Hispanic journalist, all who are using their platforms to educate and uplift the Latino community.

Lilly Rocha, founder of the Sabor Latino Food Industry Trade show, will now lead the nation's first national association representing Latinos involved in every aspect of the food industry.

The United States Hispanic Chamber of Commerce (USHCC) announced the appointment of Ramiro Cavazos as its next President and Chief Executive Officer.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

In a previous post I mentioned that there were some disturbing trends lurking in WARC’s analysis of campaign trends from this year’s Cannes Lions. To my mind those trends say a lot about the sorry state of marketing practice today.  by Nigel Hollis

For brands and organizations eager to sharpen their multichannel marketing efforts, it's the little things that count.

HispanicAd and the Culture Marketing Council celebrated the first ever Grand Prix in Account Planning in the US Hispanic Market after ten (10) years of our Account Planning Excellence Competition.  The recognition was bestowed to AARP and New York based d expósito & Partners team for excellence in the HispanicAd Culture Account Planning Excellence (C.A.P.E.) awards competition.  This is a first for our Industry and we look forward to more great account planning excellence and hope our Industry account planners get motivated to hone their craft in culturally focused account planning.  We have set the benchmark.

 

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association).

The National Association of Hispanic Publications (NAHP) has entered into an agreement with Jose Sueiro to serve as the organization's Executive Director headquartered at the National Press Building in Washington DC.

The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.

ANA client-side membership is overwhelmingly female, white, and heterosexual — but nonetheless is more gender and ethnically diverse than CMOs at ANA member companies.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will start each day of its 2018 Annual Conference with powerful sessions from top leaders of brands that keep creativity, community and culture central to their marketing strategies. CMOs and high-ranking executives from Nestlé, Sprint and Target will open each day of the CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6.

Daisy Expósito-Ulla, Chairman/CEO of d expósito & Partners, was inducted into the 69th Annual Advertising Hall of Fame® at a Gala Dinner and Induction Ceremony on Tuesday, April 24th, 2018 at Cipriani Wall Street in New York City. The AAF Hall of Fame is undoubtedly the highest honor bestowed by America's Advertising Industry and it recognizes the most accomplished and legendary figures in advertising, bringing together the industry to celebrate the Biggest Night in Advertising.

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) has announced the launch of the CMO Growth Council in partnership with the ANA's CMO Masters Circle.

Culture Marketing Council: The Voice of Hispanic Marketing, presents its newest deep-dive research study: 2018 Digital Lives, a World of Digital “Everything” Through a Cultural Lens. CMC research led by Nancy Tellet, Chair of CMC research and founder, brand & consumer navigator at PureClarity LLC, will uncover how digital is used to gather and provide information, socialize, consume and share entertainment.

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