The vast majority of TV viewers admit to engaging with their companion devices or skipping commercials altogether. In fact, 86% of marketers agree it’s getting harder to grab a consumer’s attention with television alone.

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections. Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control and Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation

The U.S. Census Bureau, in collaboration with Raj Chetty and Nathan Hendren from Harvard University and John Friedman from Brown University, released new research and a mapping interface that looks at children’s outcomes in adulthood.

What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones?  By Mark Duval / Duval Partnership

Nielsen announced it will transform the measurement of markets that are measured with the audio diary from a quarterly or two times a year view to year-round measurement with monthly reporting. This more dynamic measurement solution enables clients to see seasonal shifts and react more quickly to marketplace changes. With this transition, radio will be able to find new insights and tell its reach story to advertisers each month.  

Conventional wisdom has depicted millennial men as the weaker sex of their generation—slower than millennial women to get their act together as financially independent adults. As they’ve gotten older and as the Great Recession has subsided, the men have at least partly outgrown that stereotype, to the extent it was ever accurate.

 

Hispanics are the nation's youngest racial/ethnic groupYouth is a defining characteristic of the U.S. Latino population. About six-in-ten Latinos (61%) in the U.S. were 35 or younger in 2016. The number of young Latinos –35 million – increased 20% from a decade earlier, making it one of the largest and fastest-growing youth populations in the country. With a median age of 28, Latinos are also the nation’s youngest major racial or ethnic group.

The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”

The number of persons age 2 and older in U.S. TV Households is estimated to be 305.4 million, which represents a 0.3 % increase from last year. Increases in U.S. Hispanic, black and Asian TV households were also seen, due to estimated increases in population growth.

The report  is an in-depth look at topics of interest for the second largest generation group in the U.S. and a major player in the marketing world.

 

These days, it’s the rare CEO who doesn’t know that businesses must become analytics-driven. Many business leaders have, to their credit, been charging ahead with bold investments in analytics resources and artificial intelligence (AI). Many CEOs have dedicated a lot of their own time to implementing analytics programs, appointed chief analytics officers (CAOs) or chief data officers (CDOs), and hired all sorts of data specialists.

The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.

Technology is transforming Latinx consumer behavior, from shopping to communication and media consumption, according to Descubrimiento Digital: The Online Lives of Latinx Consumers, released by Nielsen. The majority (60%) of Latinx consumers were either born or grew up in the internet age, compared to 40% of non-Hispanic Whites. This means today’s Hispanic consumers didn’t transition to the internet; they were raised with it.

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