Digital marketers are being taken to the cleaners.  Roughly half of all digital campaigns use multiple data sources, according to a study out today by Forrester. That would include email.  But they lack clarity into data sources and what they are buying.

Univision Communications Inc. (UCI) announced that Roberto Ruiz has been promoted to executive vice president, Research, Insights and Analytics, effective immediately. Ruiz will continue to report to Jessica Rodriguez, chief marketing officer, and will remain based in New York.

A new study from InMoment reveals that despite the convenience of shopping online and high satisfaction with digital-only retailers, consumers still value the in-store experience and human contact.

American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.

Nielsen launched Marketing Budget Explorer.  Streamlining the media planning process, Nielsen's new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.

Nielsen announced an agreement to use Comcast's set-top box data in its local television measurement service. With this agreement, Comcast becomes the fourth major cable or satellite provider whose non-personally identifiable TV viewing data is being integrated with Nielsen's comprehensive panel data.

US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.

The pace of change in today’s corporate world is astonishing. A quick glance at the most highly valued companies of 2017 compared to those in 1990 will make obvious how rapidly things have changed on Wall Street and board rooms across the nation. In 1990, the most highly valued companies in the U.S. included mostly petroleum, automotive and prior generation electronics whereas today, companies like Apple, Comcast, Tesla, Facebook, Google and Amazon have quickly taken prominent positions as employers, innovators and highly sought-after blue chip stocks. 

By César M Melgoza, Founder & CEO of Geoscape

Culture shock is another important factor that has played a role in the development of the New Latino segment. Culture shock can be defined as “a meta reaction both to strangeness and to the awkward feelings provoked by strangeness in an escalation of anxiety” (Korzenny et al., 2017).  Culture shock, as the name implies, occurs when one enters a culture different than his or her own and discovers he or she does not know how to navigate it appropriately. When Latinos come into the U. S., they begin to question their host culture as well as the culture they left behind.  By Alessandra Noli  - Florida State University / Center for Hispanic Marketing Communication

Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more.

I have already written about this before, and I think this is probably one of the biggest misconceived concepts marketers have in this country. One that keeps fueling the "one size fits all" Total Market approach.  By assessing their choice for headline, even the Pew Research team show a little bias towards the chart on your right side (Share of Latinos who Speak Spanish) instead of focusing on the chart on the left (Absolute number of Latinos who speak Spanish).  By Isaac Mizrahi - Co President, Chief Operating Officer at Alma

With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations. After all, it’s these commercial spots that help underpin a multi-billion dollar industry, powering a large part of the media ecosystem.

Kantar Millward Brown has transformed its annual Getting Digital Right study into a global Getting Media Right study. Why? Because digital cannot and should not be considered in isolation from the rest of the media mix.  by Nigel Hollis

While scientists have argued over the question of whether or not race is a real or artificial concept, complicating the issue, and perhaps lending credence to the idea that race is a societal construct, is that the federal government, in the form of the U.S. Census, has continually changed its system of racial categorization.  By David Morse - New America Dimensions

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