KIII-TV, the ABC affiliate in Corpus Christi, Texas, became the first English-language station in the U.S. to subscribe to the Nielsen Hispanic Station Index (NHSI), the local Hispanic audience measurement service from Nielsen Media Research.
NFO WorldGroup's NFO InDepth Interactive and Community Connect Inc. announced an alliance to provide marketers with in-depth data on the purchasing habits, brand preferences and advertising receptiveness levels among U.S. multicultural groups.
A Cultural Compass Survey released by Leo Burnett USA takes a deep dive into consumer attitudes and behaviors post September 11, and carefully profiles four key groups through an in-depth segmentation study.
Five weeks after September 11, a day that involved the worst air catastrophes in the history of the United States, J.D. Power and Associates and Yahoo! Inc. report that nearly two-thirds of airline passengers are "already comfortable" with flying again.
The labor force participation rates of mothers with infant children fell from a record-high 59 percent in 1998 to 55 percent in 2000, the first significant decline since the Census Bureau developed the indicator in 1976, according to a report released today by the Commerce Department's agency.
Nielsen Media Research and Kantar Media Research announced an agreement whereby audience information from their respective television and magazine databases will be merged into a single database. The new service, for media planners and buyers, is the first of its kind in the United States.
Arbitron Inc. released its annual update of population estimates for its 285 radio markets across the United States. This update covers total, black and Hispanic populations for persons age 12 and older and will be used for the Fall 2001 survey.
The "baby boom" propelled the largest percentage increases of any age group in the 1990-2000 decade, an analysis of Census 2000 data by the Commerce Department's Census Bureau. (The baby boom refers to people born in the post-World War II period from 1946 through 1964.)
The nation's poverty rate dropped from 11.8 percent in 1999 to 11.3 percent in 2000 -- virtually matching the record low set in 1973 -- while real median household income ($42,148 in 2000) did not change from the 1999 level, which was the highest ever recorded.