HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

With profits from linear TV shrinking, sports programmers, distributors and leagues should explore new business models.

  • Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency.
  • Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread disinformation on social media to meddle in U.S. elections.

Telemundo Deportes has reached a broadcast agreement with Xtreme Fighting Championships to present Spanish-Language coverage of the Xtreme Fighting Championships (“XFC”) live in the United States. Expanding the organization’s existing partnership with NBC Sports, live coverage of XFC events will be broadcast on Telemundo’s sister network, Universo, beginning with XFC 43 on Nov. 11 (9 pm ET-11 pm ET)

Andres Cantor, Telemundo Deportes’ iconic sports commentator has been named the recipient of the National Soccer Hall of Fame 2020 Colin Jose Media Award. The famed commentator received one of US Soccer’s most esteemed awards during a special Telemundo Deportes broadcast on Sunday, October 25th preceding the network’s Chivas versus Cruz Azul match coverage.  As the 13th recipient of the Colin Jose award, Cantor is the first Spanish-Language broadcast personality to be honored with the award, and only the third broadcast media personality regardless of language to be honored with the award since JP Dellacamera in 2018 and Seamus Malin in 2005.

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that's particularly relevant among younger audiences - according to research, 70% of teens now trust influencers more than they do traditional celebrities.

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, 'Critical Thinking.' Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

Amazon Studios has acquired worldwide rights to Oscar-nominated and Emmy-winning filmmaker Matthew Heineman’s The Boy from Medellín, a deep-dive into the life of Colombian-born superstar J Balvin.

Univision’s TUDN announced a multi-year agreement to bring soccer fanáticos the action and drama from the Liga de Expansion MX.

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