Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.

Each year as the Koupon team begins to write our State of the Industry report, 2018 SOI blog creative.jpgwe look back on the year prior and gather what we’ve learned, what our brands and retailers have accomplished, and what the data is telling us about the future of retail and the impact of mobile offers.  The numbers from 2017 are in and the data rings loud and clear – the c-store industry is growing, and mobile offers are playing an important role. See our press release here.

There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.

By Gonzalo López Martí - Creative Director, etc. / LMMiami.com

  • Twitter has posted a profit, finally, but it still shows various existential problems.
  • 90% of its revenue comes from advertising sales.
  • Risk is way too concentrated: it needs to put its eggs in different baskets.
  • Plus, its users base is made up of mostly elderly curmudgeons.

According to an analysis published by Jillian Berman, Georgetown University’s Center on Education, and the Workforce, though women are more likely to go to college and earn degrees than men, they don’t reap as large of a benefit from their education. Instead, says the report, women typically need one more degree to earn as much as men on average.

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.

Results from the February 2018 CMO Survey indicate that companies are investing in the development of marketing knowledge. The largest investment is in the development of marketing capabilities— which are the complex bundles of knowledge and skills for carrying out marketing activities that are deeply embedded in organizational processes. These capabilities are likely in areas such as digital marketing, MarTech platforms, and marketing analytics where companies are trying to get up to speed fast. A 6.5% increase in spending on marketing capabilities is expected in the next year.

With these four tips, you'll be on the path to mastering your mobile marketing strategy and driving ROI through the roof.

How many of you are purely digital marketers?  How many of you have ever tried direct mail?  

Echoing concerns that grew with the Internet itself a decade earlier, the rise of social media has stoked fears of “social displacement” — the alienation of people from friends and family in favor of Facebook and Twitter.  A new study co-authored by a University of Kansas researcher goes a fair distance toward debunking that notion.

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens.

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

Champion teams from across North America, Central America and the Caribbean will showcase the region’s best club soccer beginning February 20, 2018, in the Scotiabank CONCACAF Champions League tournament.

At the annual IAB Leadership Meeting today, Unilever CMO spoke of the company’s commitment to “responsible” platforms, content and infrastructure, and also conveyed that it will support partners such as Facebook and Google as they invest in improving their platforms. Commentary was somewhat contrary to prior press reports which indicated that Unilever may take a harder line on digital media, much as CPG peer Procter & Gamble did at the same event last year.  By Brian Wieser - Senior Research Analyst – Advertising / Pivotal Research Group