Media | HispanicAd.com

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

The 2020 State of Influencer Equality [REPORT]

January 21, 2020

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

The Minority-Majority Shift. Two Decades That Will Change America. For Sports Marketing, It’s Game On.

January 21, 2020

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America. During the next few months, I will discuss some of these consequences in each article targeting one specific area of our business environment. By Isaac Mizrahi- Co-President of ALMA

NGL Collective to sell Sports Partnerships for Fox Deportes

January 15, 2020

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar.

Your Larry Flynt moment is coming.

January 14, 2020

By Gonzalo López Martí - Creative director, etc / lmmiami.com

The social media lynching squads are coming for you.
Sooner or later, you or the brand/s you’re in charge of will do or say something that will trigger their wrath.
It is not if but when.

2019 Hispanic Social Marketing Report - Available for Download - FREE

December 24, 2019

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

LaLiga North America Introduces Latinos In LaLiga Documentary Series

December 18, 2019

LaLiga North America introduce a brand-new documentary series, Latinos in LaLiga, that features intimate and in-depth interviews with the Latino stars of the world's best futbol league.

Tops of 2019: Social TV [HISPANIC]

December 11, 2019

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

The 2020 Olympics Are a Huge Moment for Women — Here’s Why

December 07, 2019

It’s about time women were portrayed in media accurately. When it comes to sports, there is a misconception that women’s sports aren’t popular. This isn’t actually true: Female athletes just aren’t getting the attention they deserve from the media — which are two different notions.

2019 ‘Global State of Mobile’ [REPORT]

December 04, 2019

Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore unveiled its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.

Telemundo Deportes boost eSports

November 23, 2019

Telemundo Deportes has signed a multiplatform deal with ESR 24/7 eSports Channel to boost its esports offering with thousands of pieces of English-language content that will be used across its platforms every year starting this week.

Cultivating Hispanic Basketball Fans Scores Points On, Off The Court

November 23, 2019

U.S .Hispanics make up about 17% of the NBA fan base, according to the NBA Latin America. That’s roughly 15 million Hispanic basketball fans poised to enact significant influence over one of the country’s most revered sports.

Insights into Female Interest in Soccer in the U.S. [REPORT]

November 19, 2019

Gilt Edge Soccer Marketing released proprietary findings on female interest and engagement in soccer in the United States. Insights provide brand marketers with a greater appreciation for soccer's unique connection to the female consumer.

At the gate and beyond [REPORT]

November 13, 2019

Outlook for the sports market in North America through 2023

Recommendations for Marketers in a Screenless World [REPORT]

November 13, 2019

Screenless devices are seeing exponential growth across households throughout the U.S.

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