Media

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

 Lucy and Ricky are coming to the big screen.

Why brands should include their customers’ offline activity in marketing attribution analysis

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.