As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns. In this place, millions of people capture life’s rawest and rarest moments in photos and live stream putting a face and story to issues our products are anxious to provide for, our services delighted to solve. By Mario Carrera / ThinkNow
The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.
Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption. Its burgeoning power can be vividly seen when assessing the consumption patterns, habits and trends of Gen-Z. By Graeme Hutton
Telemundo Deportes, the Spanish-language home of the 2018 FIFA World Cup Russia™, will present exclusive coverage of the FIFA Interactive World Cup 2017, an annual esports competition to crown the best EA SPORTS™ FIFA player in the world, taking place August 16-18 live from London.
Investors have banged Twitter pretty hard of late. Criticized for flat user growth, the company’s stock has dropped as much as 13% during recent midday trading. Despite this, users in Latin America have made the platform an integral part of their social media consumption habits.
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound. by Nigel Hollis
Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers sometimes overlook the many facets differentiating their target audiences, ranging from differing countries of origin to local cultures and experiences. To truly connect, marketers must craft precise messages for specific segments rather than treating the multicultural community as a singular audience.
There’s a quote that gets thrown around and misattributed all the time that says, “Hope is not a strategy.” In the digital media and advertising business the word “identity” gets thrown around even more, so to paraphrase this oft-used cliché, I’ll say: Identity is not a strategy.
Walk into nearly any bar, gym, airport or office these days and you’re likely not only to find a television, but also viewers of all sorts with their eyes glued to the glass—from sports fans urging their teams on during a big game to money men tracking the financial markets to travelers monitoring news and weather reports. These consumers, out of the confines of their homes, are no less important to networks and advertisers when they’re out and about.
H Code Media announced the signing of an exclusive partnership with Futbol Sites (FSN) in Latin America.
America has spoken, and they have one thing to say: "I'd rather be fishing." With 1.5 million more participants than the previous year, fishing now has more than 47 million Americans hooked.
Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.
Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record.