Boxeo Telemundo returns with a revamped format that will feature live match coverage coupled with fight analysis and discussions around the latest boxing and MMA news stories.

New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

While custom broadcasts of sports and other live events across multiple networks intrigue marketers, questions remain about their value

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Sharper metrics should help to prime the DOOH market for post-pandemic growth

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

Univision’s TUDN, the multimedia sports brand of Univision Communications Incy announced its regular season coverage of Liga MX’s Guardianes 2021, featuring more than 100 live matches available across its linear and digital platforms from Mexico’s top-tier fútbol competition.

Why brands should include their customers’ offline activity in marketing attribution analysis

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

Telemundo Deportes announced the expansion of its bi-weekly video podcast TyM+ to a daily digital show as of January 4th, 2021. Leveraging the 15-year legacy of its sports entertainment show, Titulares y Más, the network has reimagined the popular show’s weekday edition as a digital-only property designed to cater to an increasingly younger, bilingual and multiplatform audience.

With profits from linear TV shrinking, sports programmers, distributors and leagues should explore new business models.

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