Media | HispanicAd.com

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

March 14, 2020

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Puerto Rico’s National Basketball League premieres on WAPA Deportes and on WAPA América

March 13, 2020

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Combat Americas taps Pinta to oversee growth & monetization

March 11, 2020

Combate Americas has begun scaling its digital audience and monetizing its various platforms. To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

EstrellaTV 62 to televise Spanish-Language LAFC Matches In Greater Los Angeles Market

February 25, 2020

Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

Telemundo Deportes’ Titulares Y Más goes omnichannel

February 20, 2020

Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.

Shattering the glass screen

February 20, 2020

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

Endorsement Guides Review [REPORT]

February 19, 2020

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

Advertising Disclosures Guidance for Online Influencers [REPORT]

February 19, 2020

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

2020 Sports Industry Outlook [REPORT]

February 15, 2020

Will the sports industry be filled with golden opportunities during an Olympic year? Deloitte’s US sports leader Pete Giorgio gives his play-by-play of the biggest trends shaping up for 2020.

Roberto Clemente exhibit to open in Puerto Rico Feb. 21

February 14, 2020

Many of the historic artifacts at The Clemente Museum in Pittsburgh honoring the late Hall of Famer and Pirates icon Roberto Clemente will be on display at the Sports Museum of Puerto Rico (Museo del Deporte de Puerto Rico) in Guaynabo, P.R., from February 21 to April 30, 2020.

LatinoBaseball.com relaunches with revamped look and content

February 14, 2020

LatinoBaseball.com relaunches February 10 with a more viewer-friendly redesign, revamped content and a renewed commitment to chronicling the growing presence and strong contributions of Latinos in the Major Leagues, the Caribbean and beyond.

Influencers More Likely to Inspire Gen Zer and Millennial Purchases

February 08, 2020

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

Connectivity and Mobile Trends Survey [REPORT]

February 06, 2020

As US telecommunications companies and device makers plan strategies for rollouts of next-generation wireless technology, they’re looking to consumers to drive demand for faster, more reliable internet service. US consumers are ready for more when it comes to wireless connectivity, both on the go and in the home.

San Francisco Has a New Hispanic Sports Radio Statio

February 05, 2020

Lazer Broadcasting and UNANIMO Deportes announced the official launch of its affiliate station KSFN-AM 1510 in San Francisco, CA. KSFN-AM 1510 will be a 24/7 broadcasting affiliate and will be known as UNANIMO Deportes San Francisco

Brands Betting Big On Super Bowl LIV Reach An Audience 2.6X More Engaged With Ads And 2.0X More Engaged With Sponsorship Placements

February 04, 2020

For the second year, Bain Media Lab and AI pioneer Hive partnered to analyze marketing within and around the Super Bowl using Mensio, an AI-powered TV advertising and sponsorship analytics platform developed in partnership between Bain and Hive.

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