Telemundo Deportes announced three-division World Champion and former Olympian athlete Abner Mares returns to join Boxeo Telemundo’s announce team and serve as a special correspondent for all major fights for Titulares y Más, after having served as an analyst for Telemundo’s coverage of the 2016 Rio Olympics.

In federal court in Brooklyn, US Imagina, LLC (“Imagina US”) pleaded guilty to a criminal information (the “Information”) charging it with two counts of wire fraud conspiracy in connection with the participation of two of its senior executives in schemes to pay more than $6.5 million in bribes to high-ranking officials of the Caribbean Football Union (“CFU”) and four Central American national soccer federations to secure media and marketing rights to those federations’ World Cup qualifier matches. 

The World Cup is not only becoming more popular among women but also increasingly effective in reaching female football fans. As England reaches the quarter finals, our data shows it’s time for advertisers to reevaluate their targeting strategies accordingly.

Recent surveys have highlighted growing unease among consumers about the power and possible political leanings of big technology companies. In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Mark Dolliver joins us to dig into the data.

The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

NBCUniversal Telemundo Enterprises released the groundbreaking study, “La Ola de la FIFA 2018” as part of the most comprehensive World Cup research initiative in the U.S. around soccer fandom.

The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Telemundo doubles down on its commitment to provide youth the opportunity to play soccer, empower future champions and expand educational opportunities for Latino youth by investing over $35,000 in scholarships to high-need, distinguished student athletes from across the country.

Telemundo Deportes announced it is adding to its sports content portfolio the exclusive Spanish-language U.S. media rights to the 2019 Copa America to be held in Brazil. The 2019 Copa America will be the 46th edition of the quadrennial international men’s soccer championship organized by South America's soccer ruling body CONMEBOL. Copa America is the oldest international continental soccer competition and it determines the continental champion of South America.

You’ve implemented a social media strategy—but is it effective? Measuring the return on investment for social media programs often is difficult for marketers. While many businesses are increasing resources to different social platforms, some struggle to determine whether these investments are worth it. It’s hard to see how much revenue a Facebook post has brought in, or whether a tweet has increased your bottom line. Instead of focusing on likes, shares, and followers, marketers must find meaningful data that reveals whether their content is working.

"Search has moved far beyond the traditional search bar," says Esteban Ribero, Senior Vice President, Planning and Insights, Performics.  "While consumers still 'search and click,' search is no longer a channel; it's a behavior."  Further, search has gone beyond just plain text.  "People are searching on their voice-activated assistants like Alexa; they're searching via visual cues on channels like Pinterest," he adds.  His advice for marketers is to "shift the thinking around search from a channel to a behavior," so search becomes a behavioral tool that gives great insights in consumer intentions within exact moments.

Social marketing has matured to become a robust and integral part of the modern marketing mix. It is table stakes for almost any agency—with or without traditional roots—and is demanded by today’s always-on consumer.

Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.

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