In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.

An examination of Facebook and Instagram campaigns measured by Kantar Millward Brown finds longer-term brand impact is boosted when brands communicate in a more personable and human way. How do you do that? Think of the audience as human beings to be engaged not targets to be cajoled.  by Nigel Hollis

American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.

Univision Communications Inc. announced the appointment of Ignacio Meyer to senior vice president of Music. Building on UCI's integrated music strategy, Meyer will focus on driving its global strategy and developing business opportunities for UCI’s portfolio and music industry partners.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

Today’s marketers are in constant competition for consumers’ attention – not just with each other but also with people’s social feeds.  Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?

Univision Deportes announced that it has finalized a three-year sublicensing deal with FOX Deportes for Spanish-language rights to matches from Germany’s top soccer league, Bundesliga. 

Telemundo Deportes announced seven exclusive Spanish-language live NFL game telecasts on Universo beginning this Thursday, November 9 with Seahawks at Cardinals on “Thursday Night Football presented by Bud Light”, and culminating with Super Bowl LII live on Universo on Sunday, February 4, 2018, from U.S. Bank Stadium in Minneapolis, Minnesota.

Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.

The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of social media followers a user has—that’s why influencer platforms are becoming key components of companies’ marketing stacks. Rob Trauber, CEO of apparel brand Johnny Was, and Zackary Cantor, director of decision sciences at digital marketing company GlobalWide Media, spoke with eMarketer’s Maria Minsker about the value of influencer marketing technology.

Univision Deportes has officially secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18.

FOX Deportes has acquired long-term exclusive Spanish-language rights in the United States for Mexico-based teams, Club Tijuana Xoloitzcuintles de Caliente (Xolos) and Club Santos Laguna (Santos)

Simmons Research announced the release of its Sports Fan Engagement Study, a trusted solution that provides in-depth insights into sports fandom in the United States.

Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.

According to a series of recent online surveys conducted in the U.S., Mexico, and Canada by Ipsos on behalf of the United Bid Committee, just over half (55%) of all adults report having watched the men’s international soccer/ football tournament known as the ('FIFA' in Canada) World Cup in the past. However, viewership in Mexico (83%) is nearly twice as high compared to the U.S. (45%) and Canada (47%) – including a significantly greater proportion of adults in Mexico who say that they are avid watchers of past World Cup matches (33% vs. 17% U.S. and 11% Canada).

Pages