This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

The focus is on diversity in pop culture for Hispanic Heritage month. When it comes to pop culture, many Americans are welcoming of Spanish-language media, while roughly one-third say there should be more representation in the media

In its 4th year, Panafest, a film festival and cultural celebration produced by the Panamanian International Film Festival in Los Angeles is scheduled for October 27th and 28th in Downtown Los Angeles. The visionaries behind the event include two long time members of the Latino advertising community. As content and storytelling move to the forefront of the industry, we asked them both to share some thoughts on how these two creative worlds intersect.  BY Rochelle Newman-Carrasco - EVP, Hispanic Strategy / Walton Isaacson

The New York Latino Film Festival (NYLFF), celebrated its 15th anniversary with star-studded events and films, celebrating the Latino film industry from August 22 to 26.

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

Twentieth Century Fox is having an open casting call in Orlando for the lead roles in “West Side Story,” a new film version of the Broadway musical to be directed by Oscar-winning filmmaker Steven Spielberg.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

The New York Latino Film Festival (NYLFF), presented by HBO, will make its triumphant return October 11-15 with the support of a stellar roster of new and returning sponsors.

Show business has entered an unprecedented and exciting new era of engagement thanks to the ubiquity of social media and movie-loving Millennials. 

Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930's.

Like any art form, movies are a mirror of our society. And as the U.S. continues to evolve into a minority-majority nation, studios are challenged to produce stories that reflect the changing faces of American moviegoers. By Hilary Dubin / Univision Insights

NBCU Telemundo Enterprises announced the launch of Telemundo Films, a new business unit under its Telemundo Studios operation that will develop, produce and market feature films in English and Spanish for the growing movie-going US Hispanic market.

The Marcus Corporation announced the appointment of Rolando B. Rodriguez as chairman, president and chief executive officer of Marcus Theatres.

Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.

So are Millennials the future of movie-going?  How often do Millennials go to the theater? What genres do they prefer? And how much do they spend on box office concessions? More interestingly Millennials are in a transitional phase of their life, so do they exhibit consistent behavior as a group?

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