Cinema

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.

Latinos in Hollywood: Amplifying voices, expanding horizons

There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.

The 3rd Annual Mexican-American Film And Television Festival to Recognize Outstanding Mexican-American/Chicana Filmmakers

The Mexican-American Cultural Education Foundation (MACEF), a 501c3 organization, proudly announces the upcoming 3rd edition of the Mexican-American Film & Television Festival (MAFTF) slated for April 20 – 21, 2024, at the prestigious Harmony Gold Theater in Hollywood. Marking 2024 as the “Year of the Mexican-American/Chicana Filmmaker,” MAFTF will honor accomplished individuals whose groundbreaking contributions have significantly impacted the entertainment industry.

Immigrant Archive Project launches Legacy Film Division

Capturing the essence of families' unique stories has always been our passion, and now, we're taking it to the next level with our dedicated Legacy Film Division.

BEHIND THE CAMERA: Creativity and Investment for Latin America & the Caribbean [REPORT]

This document provides an overview of the audiovisual sector in Latin America and the Caribbean. It uses a hybrid methodology that combines primary and secondary research, as well as nearly 100 interviews with key stakeholders in the industry. We present a map of the region, highlighting its milestones, with a focus on public policy debates and 21st-century skills. We include conversations with emerging creators, producers, entertainment executives, as well as with members of film associations and institutions. Our goal is to kickstart a conversation on the potential of this strategic sector and explore the challenges faced by its workforce. For this purpose, it is necessary to understand where professionals train, how they join a production, and which technical skills are in greatest demand. With 2025 in sight, our region must invest in training and make the most of the opportunities presented by this growing industry.

Hispanic Organization of Latin Artists (HOLA) honors community of artists and creators

THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club.

2023 LDC U.S. Latinos In Media [REPORT]

The Latino Donor Collaborative has been tracking U.S. Latino representation in shows and films since beginning this longitudinal report in 2018. This benchmark provides an opportu nity for media platforms to grow, assess their strategies, and fill their companies' gaps in Latino representation.

The People-First Advertising Lessons of the Hollywood Strikes

The full impact of the ongoing Hollywood writers' and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.

The Hispanic Organization of Latin Actors announces 22nd Hola Awards

The Hispanic Organization of Latin Actors (HOLA), announced the return of the HOLA Awards Gala Benefit to New York City. The 22nd annual ceremony will take place Monday, October 16th at the legendary The Players NYC Club House in Manhattan. The gala benefit honors top Latino and Hispanic talents who have shown excellence in film, television, and theater.

FUSE MEDIA partners with LA Latino International Film Festival

Fuse Media announced its partnership with the Los Angeles Latino International Film Festival (LALIFF) which will provide viewers of its FAST channel Latino Vibes with exclusive access to premium Latino content.

Influential Latino film director León Ichaso passes in L. A.

León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.

The Hollywood Diversity Report 2023, Part 1: Film [REPORT]

The 2023 Hollywood Diversity Report: Part 1 Film — the tenth in a series of annual reports — examines relationships between diversity and the bottom line in an industry in flux during uncertain times. It considers the English-language films among the top 200 theatrical film releases, ranked by global box office, and the top 100 English-language streaming films, ranked by total U.S. household ratings, to document the degree to which people from underrepresented groups were present in front of and behind the camera in 2022. It discusses any patterns between these findings and box office receipts and household and 18-49 viewer ratings by key audience demographics.

Hollywood Diversity Report 2022 [REPORT]

The 2022 Hollywood Diversity Report: Part 1 examines relationships between diversity and the bottom line in a Hollywood context still distorted by the virus. It considers the top 200 theatrical and all major streaming, English-language film releases in 2021, ranked by global box office and total household ratings, in order to document the degree to which women and people of color are present in front of and behind the camera.

Agency NYLFF nominated for New York EMMY Award

Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for "Vaccinate NYC '' at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH).

Innovation Español launches

San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.

Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards

ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.

Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation

Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.

2021 Hollywood Diversity Report: Audiences showed up for diverse films in theaters, online, Part 1 [REPORT]

Like everyone, Hollywood studios had to get creative in 2020. UCLA’s latest Hollywood Diversity Report, published today by the UCLA College Division of Social Sciences, shows that 54.6% of the top films of 2020 were released solely via streaming subscription services, a major departure from business as usual.

Popular movies continue to marginalize Hispanic/Latinos [REPORT]

The current study serves as an update to previous findings by evaluating top-grossing movies from 2019. The investigation assessed leading and co-leading Hispanic/Latino actors and all Hispanic/Latino speaking characters across 1,300 top-grossing films from 2007 to 2019, as well as the presence of Hispanic/Latinos working behind the camera as directors, producers, and casting directors.

2021 New York Latino Film Festival

The New York Latino Film Festival (NYLFF) returns to The Bronx from September 14 to 19, 2021 with an impressive roster of 102 films from more than 12 countries, the largest number of films to date.

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