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The White House Office of National Drug Control Policy (ONDCP) announces a partnership between The Direct Marketing Association (The DMA) -- the largest trade association for businesses interested in direct, database and interactive marketing -- and the National Youth Anti-Drug Media Campaign.

Spanglish Media, a division of Spanglish Communications, has just announced the launch of MiCasita, the National Direct Mail Program for Hispanic New Movers and Homeowners. It is the first and only monthly, national shared mail program to effectively target this consumer.

There’s a sign on the front door to my building. It says “No Menus, please.” The people in my building can’t stand it when restaurants leave stacks of take-out menus in our building’s vestibule, or when delivery people leave menus in front of our apartment doors. They clutter up the place.

CoolSavings, Inc. announced the results of a new national study of American coupon usage and promotional habits conducted by market research leader NFO WorldGroup.

The Direct Marketing Association (The DMA) called on the direct and interactive marketing industry to support the Mexican DMA in its lobbying activities against a proposed onerous Federal Personal Data Protection Law.

The Promotion Marketing Association’s (PMA) Coupon Council announced this September as the Fifth Annual National Coupon Month, celebrating the many ways consumers can save money by using coupons.

Valassis, determined what a coupon shopper looks like in its September Consumer Navigator. The monthly report developed statistics that identify characteristics of coupon shoppers. The study found that:

* Coupon Shoppers are Stable, Big Spenders:

A new study released shows that approximately 17 million US households receive at least occasional direct mail and telemarketing for the deceased. Four million households get "a lot" of direct mail and telemarketing for deceased persons.

During the Los Angeles Direct Marketing Association's DM Expo 2002 on June 19 at Los Angeles Convention Center, Leon Potasinski, SVP, Director Marketing Services for La Agencia de Orcí & Asociados, highlighted how to reach Latinos effectively through direct marketing.

DoubleClick Inc. announced results of its Email Marketing Trend Report, which will be released on a quarterly basis.

The Direct Marketing Association (The DMA) released survey results that indicate the upcoming June 30 postage rate increase will accelerate the movement of younger Americans away from First-Class Mail for bill payment, accelerating the United States Postal Service’s (USPS) financial crisis.

A shift in the mix of media for coupon distribution and reduced frequency of coupon events, combined with suppressed consumer incentives, affected greatly the total number of coupons redeemed in the U.S. during 2001.

A new report by the Direct Marketing Association (The DMA) found that more than half (55 percent) of all direct marketers who engaged in e-commerce transactions earned a profit on the Web in 2001. Of those not currently earning a profit, 55 percent anticipate being profitable in 2002.

In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings, according to GartnerG2, a research service from Gartner, Inc.

The rep called to introduce himself and introduce me to his company.

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