The Direct Marketing Association (DMA) released a new white paper, Rowing as One: Integrated Marketing Today, which intertwines analysis and insights from marketing experts with findings from a DMA survey on integrated marketing.

Cellfire Inc. announced that consumers ranked its digital grocery coupons higher in a number of key shopping and convenience factors than coupons from newspapers, the mail or printable web coupons, according to a recent survey* of its save-to-card customers by Market Dynamics.

A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than print FSI (free-standing insert) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. DOWNLOAD REPORT HERE.

Any Hispanic who isn't a recent transplant from Mars is familiar with big advertisers like Inglés sin Barreras and the myriad companies offering legal services via DRTV. This media type is a primary sales driver for many Hispanic-focused companies. For some verticals (think telecom and insurance) DRTV is also the main branding medium. For the purposes of this article we will focus on more highly targeted media such as direct mail, email, and paid search (SEM). By Cynthia Clotzman / VayaDirect

The number of digital coupon events increased by 33.6 percent in 2010 as compared to 2009 across key websites tracked by Marx, a Kantar Media solution.

Kantar Media reported that Free Standing Insert (FSI) coupon activity increased 7.2 percent during 2010 versus the previous year to more than 291 billion Coupons Dropped. This is the highest level of activity observed during the past decade by Marx, a Kantar Media solution and the indus

For the calendar year-to-date (CYTD) period ending September 30, 2010, the number of digital coupon events increased by 59.9 percent versus the same period in 2009 across key websites tracked by Marx, a Kantar Media solution.

It's no surprise that Moms are true dealmakers when it comes to shopping and saving money. For decades, marketers have tried to grab the attention of this influential demographic with compelling offers to save more on their brand through coupons.

In the wake of recent research indicating coupons distributed via FSI (free standing inserts) in newspapers rose 8.4 percent for the 12-month period ending June 30, 2010 compared to the year before, Coupons.com today issued new data that shows digital coupons grew 100 percent during the same peri

EPMG has launched a Hispanic Free Standing Insert (FSI) competitive reporting program. The program covers the top 15 Hispanic markets and publications within each of these designated markets.

The shopper experience study currently underway by The Integer Group and M/A/R/C Research revealed in their recent newsletter, The Checkout, that 60 percent of shoppers look for coupons before entering a store.

Mercury Media released “The Power of the Hispanic Consumer,” a new whitepaper measuring the impact Hispanic consumers are having on direct response advertisers’ ROI. Part of the Mercury Media TV Perspectives series of whitepapers, this report also offers new insight regarding U.S. Hispanic consumers and tactics for effectively reaching this growing market through direct response advertising. DOWNLOAD HERE.

While global ad spend has softened in many sectors, one format, the direct response ad, or infomercial, has seen a remarkable 18% growth in total units in the U.S. since 2007 according to Nielsen. In total, direct response comprises 14% of all TV advertising, a figure that may continue to grow as blankets with sleeves, super absorbent towels and language learning CDs gain a mixture of mainstream awareness and web virality.

Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and manufacturers—if they know exactly who to target and how to leverage established and emerging coupon delivery vehicles.

For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it's important to keep in mind that while the "goal" of most of Hispanic advertising is direct response in nature, most Hispanic media spending does not go into performance media platforms like Direct Response TV (DRTV), direct mail and telemarketing.

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