Interactive | HispanicAd.com

Study demonstrates iPad early adopters prefer Free Content.

December 18, 2010

The iPad is still a ways off from becoming a “fourth screen” and creating new revenue streams for content providers, according to Knowledge Networks’ How People Use Media: iPads – A First Look report. A survey of 205 iPad owners and users, the report found early adopters are not demonstrating unique behaviors: six of the seven top reported activities are familiar ones, like web surfing and email.

Wikipedia, past and present.

December 17, 2010

Wikipedia, the “multilingual, web-based, free-content encyclopedia project,” was created in 2001 and celebrates its tenth anniversary on January 15, 2011. DOWNLOAD REPORT HERE.

11 Digital Trends for 2011

December 17, 2010

As the economy chugs toward recovery, online ad spending will continue to grow. This is partly because of the economic instability itself, which has caused many marketers, including large brands, to shift big portions of budget from traditional media to digital.

11 Examples of Online Marketing Success.

December 13, 2010

Best-selling author David Meerman Scott and HubSpot collaborate in this eBook to bring to you 11 real-life stories of online marketing success.

Online video marketing and advertising: All About Your Audience, Not You.

December 12, 2010

Brands, businesses and organizations spend valuable time and resources targeting audiences, predicting where they can be reached and determining how they want to be reached. The answer is simple: They are everywhere, and they don't want to be reached.

65% of internet users have paid for online content.

December 03, 2010

Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to news articles to adult material.

Harnessing the Value of the Digital News Audience.

November 15, 2010

The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.

Marketers show more interest in Lead Quality in Search Engine Marketing.

November 08, 2010

Steady budgeting and a priority on lead quality over quantity highlight the results of this year's Marketing Budget Trends white paper, an annual study of business-to-business marketing trends conducted jointly by Goldstein Group Communications and Hearst Business Media.

Younger and Younger - more Kids are Online.

November 06, 2010

This year, 32.3 million moms will go online at least once a month. eMarketer defines a mom as any adult female with children under 18 in the household. That means a lot of little eyes will be looking over her shoulder or under her elbow at the screen, taking in all the sights (and sites).

Consumers buy Online in Latin America.

November 02, 2010

comScore, Inc. released results from a study of the e-commerce landscape in Latin America.

2011 Trends: Future of Online Ad Buys.

November 01, 2010

Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.

U.S. Online Hispanic Consumers more likely to have Positive Association with Advertising.

October 18, 2010

comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.

How Women Connect, Catch Up and find comfort with Online Video.

October 17, 2010

Consumption of online video content in the U.S. continues to skyrocket and women aged 25-44 are a major force behind the rapid adoption. Recently, Nielsen worked with TODAYshow.com to delve into the motivations and mindsets driving women’s video consumption.

US tops $5B Mobile Advertising Spend in 2015.

October 08, 2010

Smaato Inc. released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED.

Best Online Advertising of 2011.

October 08, 2010

The Web Marketing Association announces the Call For Entries for the 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

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