With the rise of new technologies and cross-screen marketing, the advertising arena is beginning to embrace an omnichannel approach. While this movement has been derided in the past for its call to tear down functional and channel-specific execution silos, today’s technological advances are forcing a rethink of omnichannel marketing approaches – attracted to the informed, consistent dialogue it creates with targeted audiences across multiple screens.
The Telemundo Station Group unveiled updated station apps and websites that feature “Telemundo En Vivo” (“Telemundo Live” in English), a new “TV Everywhere” (TVE) experience for digital and mobile app users.
Casiano Communications Inc. and Direct ResponSource Inc. announced that they filed for reorganization under Chapter 11 of the Bankruptcy Law after advice that it is the only way to save employees’ jobs and treat creditors fairly.
NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.
Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers.
WSJ. Magazine, The Wall Street Journal’s glossy luxury lifestyle publication, announced the launches of WSJ. Magazine Brasil and WSJ. Magazine América Latina.
Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”
Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest. Presented by The Lincoln Motor Company, the contest will give the magazine's readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country.
