People en Español Eastern Advertising Sales Director, Rosa Alonso, announces new appointments at the magazine. "Our new Ad Sales representatives have demonstrated outstanding sales records, in both Hispanic and general market media.
Zoom Media Group (ZMG) announced that its first issue of LOFT, a men's lifestyle magazine for the pan-regional and US Hispanic markets, sold out in newsstands in the United States, Mexico and the rest of Latin America.
In the newest MagNet survey exploring how people are involved with various media, magazines' core value of garnering the most involvement was substantiated by 6,948 respondents, it was announced today by Ellen Oppenheim, Executive Vice President and Chief Marketing Officer, Magazine Publishers of
Just-released findings from a Knowledge Networks/Statistical Research "flash" study suggest that, in the wake of September 11th, U.S. consumers are focusing on "essentials" rather than escapism in their magazine reading preferences and personal activities.
Total magazine advertising revenue for the month of August closed at $1,047,812,422, a 4.3% decrease from last year, according to Publishers Information Bureau (PIB). Advertising pages for August were 15,613, down 12.3% from last year.
A majority of magazine subscribers surveyed said they both enjoyed reading (54%) and would pay for (61%) a qMags electronic edition of their magazine, revealed a Beta test of 6,768 subscribers to 14 magazines from 10 publishers* conducted by Mediamark Research, Inc. (MRI).
Total magazine advertising revenue for the month of June closed at $1,356,471,141, a 8.2% decrease from last year, according to Publishers Information Bureau (PIB). Advertising pages for June were 19,751, down 18.6% from last year.
Rosa Alonso has been appointed to the position of Eastern Advertising Sales Director, based in New York and reporting to Associate Publisher, Peter Krieger. Responsible for all East Coast accounts, Ms.