By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Full disclosure: Kripto Mobile is my client.
  • Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
  • Every now and then though, a project crosses my path that makes me and my team REALLY excited.

  In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses how teens indulge in too much screen time, and the extent to which they and their parents see this excessive usage as a problem.

Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG)

54% of U.S. teens say they spend too much time on their cellphones, and two-thirds of parents express concern over their teen's screen time. But parents face their own challenges of device-related distraction.

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

YouTube announced its first-ever Spanish language YouTube Originals projects in development.

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

Technology experts and scholars have never been at a loss for concerns about the current and future impact of the internet.

Americans are spending less time with most major media, with one major exception: smartphones.

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It's just one more option for customers to choose from in an increasingly consumer-focused world.

It is well known that the U.S. Census Bureau keeps track of state-to-state migration flows. But that’s not the case with Puerto Rico. Most of the publicly known numbers related to the post-Maria diaspora from the island to the continental U.S. were driven by estimates, and neither state nor federal institutions kept track of how many Puerto Ricans have left (or returned) after the storm ravaged the entire territory last September.

The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24% of all media consumption across the world will be mobile this year, up from just 5% in 2011, according to Zenith’s Media Consumption Forecasts 2018, published today. By 2020 we expect this proportion to reach 28% as the mobile internet takes share from almost all other media. The rise of mobile is also forcing brands to transform the way they plan their communications across media, focusing less on channels and more on consumer mind-set as the distinctions between channels are eroded.

More than two-thirds of digital transactions in North America take place on mobile, the majority of them via mobile app, according to new data from Criteo.

Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.

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