Marketing - Mobile

Syncing up with existing interests is key.

Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.

Crisp Wireless announced results from its Second Quarter ‘08 Crisp Wireless Index (CWI). Among the key findings in the Index, mobile web usage continues to grow significantly with a 29.4% increase from 1Q08 to 2Q08.

How high it will climb depends on how the market is sized.

New mobile ad spending projections seem to appear every day. One of the latest is from Strategy Analytics, which predicts that advertisers worldwide will spend $2.4 billion on mobile in 2009, up from $1 billion this year.

Mobile music and TV have far to go.

Mobile data revenues reached $49 billion worldwide in Q1 2008, accounting for nearly one-fifth of all mobile services spending, according to Informa Telecoms & Media.

Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer.

The Interactive Advertising Bureau (IAB) announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.

The Direct Marketing Association (DMA) released the results of its first-ever quantitative research effort in the area of mobile marketing.