Marketing - Mobile

NeuStar, Inc. announced that Common Short Code (CSC)-based messaging campaigns have been cited as an "unprecedented platform for marketing" in a recent report published by mobile media research firm M:Metrics.

Many hope that mobile brand advertising is finally on the move.

The world’s wireless infrastructure is moving in the right direction, and the inventory required to attract brand advertisers is gradually becoming available.

JupiterResearch reveals that acquiring and retaining young consumers will be key to success of premium mobile content and services.

The U.S. has passed a milestone in telecommunications history--the percentage of Americans in cellphone-only households now exceeds the percentage of people living in landline-only households, according to Mediamark Research Inc. This is one of the key findings in The Birth of a Cellular Nation, a newly released MRI white paper.

But one mobile strategy will not reach all users.

Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia's "Q2 2007 Mobile Hispanic Report," cited in RCR News.

Telephia also found that US Hispanics were nearly twice as likely as non-Hispanics to access wireless Internet through their phones.

One of the great things about covering a nascent industry like mobile marketing is that there are so many questions that have no answers.

According to a new survey released by Ingenio, Inc., more than four out of five U.S. adults surveyed (85 percent) currently own a mobile phone compared to only about seven in ten (71 percent) who have a landline or home phone. Of the overwhelming majority of U.S. consumers that own a mobile phone, the study finds that only a minority of mobile phone owners (30 percent) can recall seeing or hearing an advertisement on their mobile phone in the past year.