Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The Nielsen Company.

62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.

Does audience growth foretell a global mass market?

The number of consumers worldwide using their mobile phones to access social networks will more than triple from 2010 to 2012, according to Pyramid Research's "Social Networking Goes Mobile" report.

For years now, mobile marketing executives have been telling me that clients always come to them asking to "get into mobile" without really knowing why.

Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.

A new consortium of companies was announced, prior to the Mobile World Congress (11th to 14th February, 2008), that promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.

Hoodiny Entertainment Group, LLC announced their mobile music community application targeted at the Spanish speaking public. Cyloop mobile (m.cyloop.com) provides users of Cyloop.com with real-time mobile access to their favorite artist and user profiles from any WAP enabled device.

A little known piece of media history is that actual TV programming started a good decade before the platform grabbed American audiences in the later 1940s and early 1950s.

Traditional landline telephone service may not be a tradition much longer.

As we enter into 2008, I have to ask the question: When will mobile become a real consumer platform?

The Nielsen Company released the findings of an in-depth study on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12).

The report estimates that:

* 35% of tweens own a mobile phone.

* 20% of tweens have used text messaging.

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled 'This Box Was Made For Walking', examines the future impact of mobile TV on the broadcasting and advertising industries.

Ads are going where consumers go. Various research studies show that users give a thumbs-up to messaging. In fact, it’s among the top reasons for buying a mobile handset

RCS announced that it is working with Nokia to roll out the next generation Visual Radio experience to radio listeners and cell-phone users worldwide. Visual Radio enables mobile device users to receive FM radio broadcasts with fully synchronized interactive graphical content.

The mobile industry seems to be responding to recent criticism that, as a marketing platform, it just doesn't offer the kind of reach traditional media buyers need.

Pages