There is a fragmentation of standards for digital mobile TV broadcasting-just as we have NTSC, PAL, and SECAM for analog TV-that appears to be the way of the future, reports In-Stat.
uVuMobile, Inc. announced that the Company has entered into a revenue sharing agreement with Comunidad M, Inc. a Silicon Valley-based consortium of digital and new media specialists, specializing in gaming and video sharing applications for the Spanish Speaking market.
We all know that mobile advertising is the current buzz topic around the water cooler, but what is it really -- and how can it improve lead generation efforts? These are the questions I would be asking if I were an advertiser.
HipCricket launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.
JupiterResearch has found a growing segment of consumers totaling 30 percent is interested in receiving coupons on their cell phones, although at one percent, adoption remains low.
Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The Nielsen Company.
62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.
Does audience growth foretell a global mass market?
The number of consumers worldwide using their mobile phones to access social networks will more than triple from 2010 to 2012, according to Pyramid Research's "Social Networking Goes Mobile" report.
For years now, mobile marketing executives have been telling me that clients always come to them asking to "get into mobile" without really knowing why.
Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.
A new consortium of companies was announced, prior to the Mobile World Congress (11th to 14th February, 2008), that promises to revolutionize the mobile phone network as an advertising and direct marketing opportunity.
Hoodiny Entertainment Group, LLC announced their mobile music community application targeted at the Spanish speaking public. Cyloop mobile (m.cyloop.com) provides users of Cyloop.com with real-time mobile access to their favorite artist and user profiles from any WAP enabled device.
