dotMobi and AKQA Mobile announced the results of an extensive consumer study of mobile Internet usage and attitudes.

As TV and movie studios push to make more of their video content available online, a just-released study from Knowledge Networks reveals that while consumers are indeed turning to new video technologies – such as online streaming and mobile video – most of their video-related spending continues t

ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.

Casa Editorial EL TIEMPO, Colombia’s media conglomerate, and Crisp Wireless announced the launch of the new El Tiempo mobile website (, Latin America’s first news mobile site.

Simply gigantic.

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world's population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

Usage of picture/video phones is up 17%* for all adults according to an analysis of BIGresearch’s ( most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06).

Real Content Group and Alloy Access announced a strategic alliance that brings Real Content Group‚s mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to co

A new Harris Interactive study on people’s attitudes toward the economy and technology reveals that despite skyrocketing fuel prices and rising costs for daily household staples, over one-third of consumers say the dire economy will not affect their spending habits.

As categories of mobile devices converge, there are four primary types of productivity tools-the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions, reports In-Stat.

Build it and they will come. While penetration is still low – iPhone users make up just 0.5% of the total mobile subscriber base – it has forever changed mobile media consumption. Nielsen Mobile reveals just how this highly anticipated device has been reshaping the consumer mobile and media experience. Passing fad it is not. Who would have ever guessed we could want so much from a phone?

I regularly perform training for ad agencies; a couple weeks back, I was doing some training sessions for one traditional agency, and I was reminded that of all the sessions we do, the one that invariably gets the most attention and reaction is the one focused on mobile.

Is social networking the key?

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.

This white paper is intended to provide an overview of the mobile marketing options available to marketers today.

The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.