Marketing - Mobile

ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.

Simply gigantic.

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world's population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

Real Content Group and Alloy Access announced a strategic alliance that brings Real Content Group‚s mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to co

As categories of mobile devices converge, there are four primary types of productivity tools-the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions, reports In-Stat.

I regularly perform training for ad agencies; a couple weeks back, I was doing some training sessions for one traditional agency, and I was reminded that of all the sessions we do, the one that invariably gets the most attention and reaction is the one focused on mobile.

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.