Marketing - Mobile

The Interactive Advertising Bureau (IAB) announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform.

The Direct Marketing Association (DMA) released the results of its first-ever quantitative research effort in the area of mobile marketing.

dotMobi and AKQA Mobile announced the results of an extensive consumer study of mobile Internet usage and attitudes.

ImpreMedia announced that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are.

Simply gigantic.

Brazil, Russia, India and China—collectively known as BRIC—representing 43% of the world's population, will profoundly change the way both the mobile telecommunications and the marketing industries operate.

Real Content Group and Alloy Access announced a strategic alliance that brings Real Content Group‚s mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to co

As categories of mobile devices converge, there are four primary types of productivity tools-the ultra-mobile PC (UMPC), the mobile Internet device (MID), smartphones, and smartphones with mobile companions, reports In-Stat.