I regularly perform training for ad agencies; a couple weeks back, I was doing some training sessions for one traditional agency, and I was reminded that of all the sessions we do, the one that invariably gets the most attention and reaction is the one focused on mobile.

Is social networking the key?

The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.

This white paper is intended to provide an overview of the mobile marketing options available to marketers today.

The Mobile Marketing Association (MMA), which represents more than 600 companies across the mobile marketing ecosystem, announced the release of its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association, are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience, by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.

AT&T Inc. and MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced the May 4 availability of the AT&T Mobile TV with FLO service.

It’s all right there in your pocket: Control over your bank accounts. Your complete music library. Full access to the Internet and email. Real-time TV shows. Movie and restaurant reviews and the directions to get there. Oh, and a full-featured telephone.

For most of us, the tool that gives us all this functionality is a personal computer. But soon — perhaps not this year, but maybe next, and definitely by 2010 — a significant portion of the world’s three billion mobile phone users will be able to effortlessly do all this and more right from their cellular phones.

There is a fragmentation of standards for digital mobile TV broadcasting-just as we have NTSC, PAL, and SECAM for analog TV-that appears to be the way of the future, reports In-Stat.

uVuMobile, Inc. announced that the Company has entered into a revenue sharing agreement with Comunidad M, Inc. a Silicon Valley-based consortium of digital and new media specialists, specializing in gaming and video sharing applications for the Spanish Speaking market.

We all know that mobile advertising is the current buzz topic around the water cooler, but what is it really -- and how can it improve lead generation efforts? These are the questions I would be asking if I were an advertiser.

HipCricket launched a Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.

Counting in millions, not billions (for now).

Like a gifted but underachieving student, the US mobile ad spending story remains more about potential than results.

Verizon Wireless and Univision Movil announced the availability of the Univision Movil video channel on Verizon Wireless' V CAST Video service.

Verizon Wireless and MTV announced MTV's bilingual channel, MTV Tr3s, will be available tomorrow on V CAST Mobile TV.

JupiterResearch has found a growing segment of consumers totaling 30 percent is interested in receiving coupons on their cell phones, although at one percent, adoption remains low.